M Commerce Case Study

Improved Essays
MOBILE COMMERCE (M-COMMERCE) AND MOBILE PAYMENTS

Technology can be found anywhere and everywhere, we are living in a technological era and all we can do is to get is enjoy all the benefits that comes with it. One of the many benefits that comes from technology is the ability to buy, sell and pay almost anything from anywhere. The progress of technology all over the world is eminent but it does not mean everybody has easy access to it or access at all. Facilitating economic access and encouraging quick payments is a must to the order of the day. That is why a fairly new modality came into place, that is m-commerce and mobile payments.

What is M-commerce? Is a business trend that consists of the purchase and sale of products or services through
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The possibilities offered by the M-Pesa service are numerous: from making payments through the mobile phone, sending and receiving money between users, booking hotels or tickets or withdrawing money at ATMs. It's like a bank account and credit card at the same time, but no need to step on the bank. The procedure is simple. By using their phone number user is registered with their data and simply have to provide that contact number to receive income from other people. Also, you can make your own income in the number to have money available to use as if it were a credit card. To make withdrawals, both the money issuer and the receiver simply have to go to one of the authorized establishments and identify with their …show more content…
A bank branch in the middle of a rural village does not have the guarantees with which it counts in a city. People living in these places were thus prevented from making or receiving money transfers. M-Pesa offers the possibility to the users of a mobile phone to carry out these operations by SMS.

Initiatives such as M-Pesa help to explain that in Kenya more than 40% of people have a bank account and more than 60% use mobile technology to collect and pay. They have been given what they needed by tools they already had and handled. Kenya and M-Pesa have become, therefore, a reference for the processes of banking for the rest of Africa. In fact it already jumped in Tanzania, Lesotho, Mozambique or Egypt and, what can mark a before and after, has landed in Asia by launching in India and Europe with its bridgehead in Romania.

Despite this, in some countries there are still many barriers to overcome. Companies that wish to apply this new technology to their business, must do so with total professionalism, providing certain advantages to smartphone users with applications adapted to all types of devices. Not to mention the seriousness in terms of technology, means of payment and logistics, when it comes to managing the delivery of the

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