The CCO and Social HR in Levi Strauss & Co.
Instruction
A company 's culture is always changing as long as the company develops. Cultural problem is very likely to happen once a company expands too fast. Because it might come up with the complicated intercultural conflict increases no matter inside the company or outside. This kind of change is getting more common and quicker, as a result of the popularization of social media and the innovation of mobile information techniques.
According to Keyton (2010), Organizational culture is dynamic and linked to every member in the organization. While some of these members’ behaviors catch up with the culture, the others might be against the complex set of message and meaning led by the organizational culture. Multinational companies or Internet companies are typically bothered by the organizational culture construction, as they evolved into global business widely.
For instance, Google once failed to enter Chinese market as its organizational culture, which advocated open and transparent communication, is not coherent with Chinese government 's Censorship policy. Although Google had added the title of "chief culture officer"(CCO) to the head of HR in 2006 to "protect key parts of …show more content…
n. d. p. 1), Levis has no Chief Cultural Officer, but has a Chief Communications Officer, Kelly McGinnis, whose responsibility is “shaping the company’s corporate affairs strategy and managing stakeholder relations.” In detail, she is charge of a lot of issues such as media relations, consumer relations, community relations, and internal communication… According to “What is Social HR?” (n. d.), Social HR means the practice taking advantage of the social media platforms for HR functions, McGinnis’ work has included the Social HR, but has not involved in the recruitment issue. So McGinnis’ job could be considered as focusing on improving the employee’ engagement, development and internal
Instruction
A company 's culture is always changing as long as the company develops. Cultural problem is very likely to happen once a company expands too fast. Because it might come up with the complicated intercultural conflict increases no matter inside the company or outside. This kind of change is getting more common and quicker, as a result of the popularization of social media and the innovation of mobile information techniques.
According to Keyton (2010), Organizational culture is dynamic and linked to every member in the organization. While some of these members’ behaviors catch up with the culture, the others might be against the complex set of message and meaning led by the organizational culture. Multinational companies or Internet companies are typically bothered by the organizational culture construction, as they evolved into global business widely.
For instance, Google once failed to enter Chinese market as its organizational culture, which advocated open and transparent communication, is not coherent with Chinese government 's Censorship policy. Although Google had added the title of "chief culture officer"(CCO) to the head of HR in 2006 to "protect key parts of …show more content…
n. d. p. 1), Levis has no Chief Cultural Officer, but has a Chief Communications Officer, Kelly McGinnis, whose responsibility is “shaping the company’s corporate affairs strategy and managing stakeholder relations.” In detail, she is charge of a lot of issues such as media relations, consumer relations, community relations, and internal communication… According to “What is Social HR?” (n. d.), Social HR means the practice taking advantage of the social media platforms for HR functions, McGinnis’ work has included the Social HR, but has not involved in the recruitment issue. So McGinnis’ job could be considered as focusing on improving the employee’ engagement, development and internal