Essay about Leadership and Management at the Coca Cola Company
Business is an economic institution whose goal is economic
Survival and whose activities are dominated by the profit motive.
Its primary purpose is to create and satisfy a customer and make a profit. To achieve this purpose, business must be skilfully managed.
Management is defined as the art of conducting and supervising a business or as using judgment in business affairs. A manager is one who actively directs, controls and manipulates his or her business environment in a manner that takes account of the risks involved in order to realize monetary gain.
Successful business leaders have stressed that good management skills, whether in a large corporation or in a …show more content…
How Leading differs from Managing
Here are some major comparisons of how leading and managing differ:
Creating a clear and compelling vision of the future, which may look altogether different from today
Facing current reality, and taking actions to deal with immediate issues, challenges and obstacles to daily performance
Making major change happen. Achieving breakthroughs in performance, and sometimes 'breakaway' performance, such as entering new markets, acquiring much different types of customers, or even committing to an entirely new mission
Controlling things, keeping things in a state of equilibrium (but not status quo). Achieving incremental improvements in performance.
Staying loyal to the mission
Taking big risks, innovating
Managing or mitigating risk
Developing and implementing strategy
Management and enterprise coca cola
Coca-cola enterprises Inc. are the world’s largest