Essay about Leadership and Management at the Coca Cola Company

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Leadership and Management at the Coca Cola Company

Business is an economic institution whose goal is economic
Survival and whose activities are dominated by the profit motive.
Its primary purpose is to create and satisfy a customer and make a profit. To achieve this purpose, business must be skilfully managed.

Management is defined as the art of conducting and supervising a business or as using judgment in business affairs. A manager is one who actively directs, controls and manipulates his or her business environment in a manner that takes account of the risks involved in order to realize monetary gain.

Successful business leaders have stressed that good management skills, whether in a large corporation or in a
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A manager may only have obtained his position of authority through time and loyalty given to the company, not as a result of his leadership qualities. A leader may have no organisational skills, but his vision unites people behind him. Managing and leading are two different ways of organising people. The manager uses a formal, rational method whilst the leader uses passion and stirs emotions.

How Leading differs from Managing

Here are some major comparisons of how leading and managing differ:



Creating a clear and compelling vision of the future, which may look altogether different from today

Facing current reality, and taking actions to deal with immediate issues, challenges and obstacles to daily performance

Making major change happen. Achieving breakthroughs in performance, and sometimes 'breakaway' performance, such as entering new markets, acquiring much different types of customers, or even committing to an entirely new mission

Controlling things, keeping things in a state of equilibrium (but not status quo). Achieving incremental improvements in performance.
Staying loyal to the mission

Taking big risks, innovating
Managing or mitigating risk
Developing and implementing strategy
Managing tactics

Management and enterprise coca cola

Coca-cola enterprises Inc. are the world’s largest

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