Kudler Fine Foods: Marketing and Business Plan Essay

903 Words 4 Pages
After analyzing Kudler Fine Foods weakness and strengths, this sole proprietorship company is confronting several situations such as a limited inventory due to perishable goods, and costly payroll and geographic limitations among other issues. Despite these situations, the main issue is the overall management. Kathy Kudler, the owner, is the only person in charge of the purchasing process and other management responsibilities that prevent the geographic expansion and therefore, financial increase opportunities.

Kudler Fine Foods is a gourmet grocery store with the vision to provide customers with the finest and highest quality selection of food products. The first store was successfully established with strong sales from the beginning
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Despite these visions, the owner is facing time management problems. Although Kudler Fine Foods is a small business, the delegation of duties is necessary for business growth. Another possible solution could be the development of a strategic business plan that includes the recruitment of a manager with the knowledge and skills of the food and spirits industry. This manager could bring the experience of how to minimize current unnecessary duties, help run the operations, and know how to deal with the specialty shops manpower turnover. With expert consulting, this manager also could help with the appropriate information technology mechanisms. An experienced manager could help the development of the franchise concept by implementing the current business culture with a better purchase and inventory tracking system.

The fact that the store’s main operations are under the owner’s control is a major concern. The inventory process is one of the things that she needs to delegate with the implementation of new inventory system that facilitates the sales track according with the demand and season of the year. This could be accomplished with the combination of a new management and a modern automated system. Having more control and an accurate inventory can help to reduced the costs and lost of perishable goods, and therefore increase profits. Perhaps these profits could be invested in manpower solutions.

Additionally, there

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