This paper proposes a system in identifying, applying and managing design-driven innovation.
Roberto Verganti, professor of Innovation Management, suggests that design-driven innovation can benefit from the adaptation of existing ideas in technology management.
Verganti outlines the lack of literature on the matter and goes onto propose further exploration.
Strengths, Weaknesses & Value:
A timely study on unifying a theory for the management of innovation while providing useful guidelines for academicians and professionals.
While it outlines compelling and useful ideas, the paper does not make it easy for a novice designer to follow a clear structure for innovation management.
Some key ideas are illustrated in the diagrams provided by Verganti. They reinforce the overall …show more content…
It suggest that implementing design thinking to areas of management such as problem identification, collaboration, coherent communication and improving the work domain can bring about better efficiency, increased innovation and better commercialisation.
An idea reinforced by Marty Neumeier in ‘The Brand Gap’, where he refers to innovation being able to cut both inefficiency and dissatisfaction.
Strengths, Weaknesses & Value:
The paper outlines the advantages of design thinking at corporate level by referring to an improved business model.
It suggests that an increased sense of ownership for employees and consistent communication help it strengthen overall brand value. In ‘The Design Agenda’, Wally Olins is cited as encouraging coherence in the visual language of a company to help it ‘communicate its values and function’, which spurs the notion of differentiation by design.
Originality:
Previous studies have been limited to , however this paper adds a new dimension to
It offers a fresh perspective
Quality of
Roberto Verganti, professor of Innovation Management, suggests that design-driven innovation can benefit from the adaptation of existing ideas in technology management.
Verganti outlines the lack of literature on the matter and goes onto propose further exploration.
Strengths, Weaknesses & Value:
A timely study on unifying a theory for the management of innovation while providing useful guidelines for academicians and professionals.
While it outlines compelling and useful ideas, the paper does not make it easy for a novice designer to follow a clear structure for innovation management.
Some key ideas are illustrated in the diagrams provided by Verganti. They reinforce the overall …show more content…
It suggest that implementing design thinking to areas of management such as problem identification, collaboration, coherent communication and improving the work domain can bring about better efficiency, increased innovation and better commercialisation.
An idea reinforced by Marty Neumeier in ‘The Brand Gap’, where he refers to innovation being able to cut both inefficiency and dissatisfaction.
Strengths, Weaknesses & Value:
The paper outlines the advantages of design thinking at corporate level by referring to an improved business model.
It suggests that an increased sense of ownership for employees and consistent communication help it strengthen overall brand value. In ‘The Design Agenda’, Wally Olins is cited as encouraging coherence in the visual language of a company to help it ‘communicate its values and function’, which spurs the notion of differentiation by design.
Originality:
Previous studies have been limited to , however this paper adds a new dimension to
It offers a fresh perspective
Quality of