Julia Food Booth Case Study

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Register to read the introduction… Problems and things that could go wrong that will need to be looked at. For instance she has not established the number of booths selling the same commodity as she will be. This could adversely affect the number of people that she is targeting. She will also need to know that the people delivering the cheese pizza are subjective to human error. The pizza could be delivered late when the game is already going on and this could drastically affect her and the plan (Karloff 54). She has also not calculated the fact that she will not always sell all the ingredients she plans to sell and the possibility that some of the ingredients like sandwiches could go bad if not sold on the same day and this will make her incur a loss. She has also not put into consideration that there will be other stands selling the same ingredients at lower prices. She should also consider the impact this will have if she also decides to lower her prices in order to compete …show more content…
She needs to consider if she will also raise the prices of ingredients and if so the impact this will have on her profit. The weather factor is also something else she needs to consider since she will be selling at a booth which is outside the stadium. Rainy days could have at an impact on the number of customers she gets and this could affect the profit she intended to make initially. She also needs to consider that people will not always show up in the same numbers and this could affect her for there could be days when the number of people would be very small. Since she conducted survey on people who used to sell at the stadium initially, she has not considered the fact that the people’s choice of snacks might have changed and they prefer beverages instead. If this is the case she needs to find a way to deal with this and if she decides to change the ingredients the impact this will have on the profit she initially set to achieve. It would therefore be advisable for Julia to study the market during the first game and decide whether to proceed in the next game and if she is able to meet the profit she initially intended to raise whether there is an alternative or not (Luenberger and Yingu

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