Jones Blair Case Study Solution

Register to read the introduction… Spend additional $350,000 on corporate advertising – It will help in increasing the awareness & most of the money will be spent on television ads targeted mainly at the DFW area at the do-it-yourself market but 75% of viewing audience doesn’t buy paint. ( See Exhibit 1) 2. Cut price by 20% - By adopting this alternative Jones Blair will be able to stay competitive in price with other products in the market as its product are priced relatively higher. (See Exhibit 2) 3. Hire 1 additional sales representative – It will help Jones Blair to enter new markets outside DFW area and spread awareness of its products in other cities. (See Exhibit 3) 4. Status Quo (Do nothing) – As it has always seen profits, the company should maintain their current objectives and do nothing. In this case the company doesn’t need to spend any additional money. (See Exhibit 4)

Conclusions & Recommendations

I think Jones Blair need to see the big picture and look into the future. They should focus on non-DFW household & professional market. They should go ahead with alternative 3 i.e. should hire 1 additional sales representative who is in charge of developing new accounts in non-DFW