Johnson and Johnson is a multinational company which deals in pharmaceutical and consumer packaged goods. The company was established by Robert Wood Johnson, James Wood Johnson and Edward Wood Johnson in New Brunswick, New Jersey in the year of 1880. In the year of 2014, Johnson and Johnson had a newt income of $16.323 billion with it’s total assets amounting to $131.119 billion. Its overall revenue was recorded at $74.331 billion under which a staggering 126,500 employees work under. The corporation includes 250 subsidiary companies which operate over 57 countries and products sold in over 175 countries. Hence, there is no doubt that Johnson and Johnson are one of the leading multinational companies established.
In the late 1970’s Johnson …show more content…
The company mainly focussed on consumers and gained the trust back of the consumers by following the policy of consumer satisfaction. The establishment of the hotline and toll free numbers along with the change in the packing of the product made the consumers realise that the company was not in fault of whatever had happened. Johnson and Johnson came up with and used sympathy strategy as one of their main weapons to save their product. a sympathy strategy is a kind of strategy which wins the support of the consumers and public by portraying that the organization had been convicted and made a victim of an unfair trial by an outside authority. The strategies adopted by the Johnson and Johnson company can be set the best examples of how to face the public during crises and how to communicate with the public. In order for the consumers to buy their product, Tylenol also came up with a $2.5 discount coupon whenever a customer purchased their product. a new pricing scheme was also introduced with made the consumers acquire the Tylenol product at 25% lower of the cost price. All the strategies and activities undertaken by the Johnson and Johnson company can be called the best and the smartest strategies ever adopted by a company during crisis. (Webster, 1990) “the Tylenol crisis is without a doubt the most exemplary case ever known in the history of crisis communication. Any business executive, who has ever stumbled into a public relation ambush, ought to appreciate the way Johnson and Johnson responded to the Tylenol poisonings. They have effectively demonstrated how major businesses has to handle a
In the late 1970’s Johnson …show more content…
The company mainly focussed on consumers and gained the trust back of the consumers by following the policy of consumer satisfaction. The establishment of the hotline and toll free numbers along with the change in the packing of the product made the consumers realise that the company was not in fault of whatever had happened. Johnson and Johnson came up with and used sympathy strategy as one of their main weapons to save their product. a sympathy strategy is a kind of strategy which wins the support of the consumers and public by portraying that the organization had been convicted and made a victim of an unfair trial by an outside authority. The strategies adopted by the Johnson and Johnson company can be set the best examples of how to face the public during crises and how to communicate with the public. In order for the consumers to buy their product, Tylenol also came up with a $2.5 discount coupon whenever a customer purchased their product. a new pricing scheme was also introduced with made the consumers acquire the Tylenol product at 25% lower of the cost price. All the strategies and activities undertaken by the Johnson and Johnson company can be called the best and the smartest strategies ever adopted by a company during crisis. (Webster, 1990) “the Tylenol crisis is without a doubt the most exemplary case ever known in the history of crisis communication. Any business executive, who has ever stumbled into a public relation ambush, ought to appreciate the way Johnson and Johnson responded to the Tylenol poisonings. They have effectively demonstrated how major businesses has to handle a