Jet Airways Case Analysis

This new airline will base its business and marketing strategies on achieving high and profitable, load factors through absorption of unmet demand in three key air-traffic categories, not served and under-served route on which high unmet demand currently exists or can be readily developed, serving key niche market where demand is either unmet or poorly served, and meeting peak traffic demand on certain key regional, seasonal and variable route where very high load factor can be predicted despite existing but lower-quality competition or where competition cannot meet the demand. Based on Survival lessons from a dying Kingfisher, what not to do in the airlines industry in India (Pathak, 2015), a business model is the rationale of how an organization creates, delivers and captures value. In a dynamic world, the strategies and value creation, delivery and capture logic of companies are not expected to remain static. Companies who make these strategic changes based on technological or market innovations, in alignment with changing customer needs and as a reaction to competitive plays, are likely to succeed. Jet Airways must offers a …show more content…
Jet Airways also can make packages that include food and luggage costs in the fare ticket price. Fresh and good images should be used to promote the marketing package in the media and the beautiful, energetic and young models should be used. A campaign that conveys the advantages and importance of trade flows to consumers. Suitable slogan should be used like "To sky and beyond". Jet Airways must to differentiate itself from other airlines as the airlines that can get passengers to their destination when they want to get there, on time, at the lower possible fares while having fun. Besides that, Jet Airways must introduce more international flights to increase the number of