In practice the “white cube” (the white-walled gallery display prevalent in galleries of modern art) renders viewer unaware of the influence that it inflicts upon his/hers perception of what consist a modern art. Under no circumstances one would look twice upon the same bed like My Bed by Emin, standing next to the garbage bin on one of the British streets or thought of Sherman’s work Untitled No.151 from Witches and Wicked Bodies exhibition as nothing more but an interesting photograph taken probably before the Halloween party. Looking at these works through the perspective of Hegelian theory, it is noticeable that to transform these objects into art one needs to apply external factors outside of the work of art itself. Anyone who has no
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The inherited characteristic of art is that it is visual in nature, meaning it is there to be seen. Painting, installation and sculpture are physical objects, without the viewer they are just material existences like any other. Performance art demands a viewer. Without the audience there will be no one to receive the message or appreciate the aesthetic quality of the work of art. On the other hand, from a very prosaic point of view that is very rarely talked about; the artist, to be an artist, needs to be able to sell his/hers art, preferably to a gallery with large audience. The author of the exhibited piece gains recognition and therefore, from the ideological, noble perspective, is able to share his/hers vision with other people. The aim of art is to evoke emotions, force people to engage with the art on display one way or the other. Yet, most people don’t understand modern art and are hostile towards the form it takes.
Since the end of the nineteenth century, art became a very dynamic discipline. For thousands of years human culture got accustom to appreciate art for its abilities to recreate in two dimensions a resemblance of reality. Mimetic art is also easy to judge, as you only have to look around you. Everyone is enabled to be an “art critic” by the gift of sight. Since the invention of photography the need to reproduce reality ceased to exist and artists embarked on a journey to discover a new way of artistic expression. The effects of this quest