Bancassurance Case Study

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A STUDY ON CONSUMER AWARENESS OF BANCAASURANCE PRODUCTS IN LAKSMI VILAS BANK(KAMBARASAMPETTAI)

Sriram S, C.A balachandran.S
Student, IInd year MBA, SASTRA University.
Professor, School of Management, SASTRA University.
Thirumalaisamudram, Thanjavur, Tamilnadu, India.
Email –sriramsekar27@gmail.com Email - balachandran@mba.sastra.edu

ABSTRACT
The Bancassurance is an arrangement between a bank and an insurance company, whereby the insurance company uses the bank sales channel to sell both life and general insurance products. In India Bancassurance is controlled by IRDA Act, 1999 and Reserve Bank of India.The objective of the study is to find the awareness among the customers about the distribution of insurance products in Lakshmi Vilas Bank. This research is a descriptive type. The …show more content…
To conclude, by comparing all the level of satisfaction, the P Value is more than 0.05, hence the Null Hypothesis is accepted, so in broader sense there is no significant difference between Gender with for level of satisfaction towards bancassurance products.
ANOVA Analysis for Monthly income with Level of satisfaction towards Bancassurance products:
Null Hypothesis (H0) – There is no statistically significant difference between Gender with Level of satisfaction in Bacassurance products of various

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