Fedex Strategic Management Essay

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FedEx Corporation
Strategic Management Project

Prepared for:
DR. Robert Ch. Wood
BUSINESS 189 – Strategic Management

Prepared by:
SAN JOSE CONSULTING GROUP:
Billy CRANE
Brad LANDTHORN
Bob MIRI
Jeremy RELPH
Chris SANCHEZ
Andrea VERNEROVA

December 9, 2003

TABLE OF CONTENTS

EXECUTIVE SUMMARY ……………………………………………………………… 3-5
Chapter I: HISTORY ……………………………………………………………… 6 -9
Chapter II: EXTERNAL ANALYSIS ……………………………………………….9-15
A. Industry Life Cycle
B. Industry Dynamics
C. Porter’s Five Forces
D. Global Competition
E. National Context
F. Opportunities and Threats
Chapter III: INTERNAL ANALYSIS ………………………………………………16-23
A. Competitive Advantage
B. Distinctive Competencies
C. …show more content…
Again, the main barrier to imitate these firm-specific resources is the high cost associated with acquiring them. FedEx’s package tracking ad customer support functions as well as their logistic support are examples of the firm’s distinctive competencies as well. The barriers to imitate FedEx’s package tracking and customer support functions are based on the fact that FedEx was the initiator in establishing the first tracking applications website and providing each customer with a unique barcode to individualize each shipment. That allowed FedEx to gain proficiency at these systems and knowledge about the functional …show more content…
They invest heavily in new technologies that enable them to improve their service and make it more reliable and valuable in the eyes of their customers. They have improved quality by introducing innovative technologies such as package tracking on their website, address checker which is a Aconvenient tool that can help you reduce the costly mistakes, late deliveries and dissatisfied customers resulting from incorrect addresses This commitment to improving the quality of their service with add-ons creates a more valuable service in the eyes of its current and potential customers

As mentioned above, FedEx has a very vested interest in continually investing in new technologies that will aide in improving their service. They are set to open a FedEx technology institute in a joint partnership with the University of Memphis as stated earlier in the chapter. FedEx’s investment in future technologies will ensure that they will not be caught off guard when a new technology is used in their industry, in fact they will probably be the one using it, and using it

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