Industry and Company Analysis of Harley Davidson Inc. Essay
William Harley and Arthur Davidson started Harley Davidson Inc. in 1903 when they were intrigued by the newly invented concept of motorcycles. The pair was so moved by the concept they decided to begin manufacturing their own motorcycle which will would be unique by many measures (Oosterwal, 2010). Since the company’s onset; innovativeness has been at core of the firm’s business strategy, and the business has willfully followed this strategy. From their inception Harley Davidson has enjoyed an active path of enormous growth and gradually emerged as the most recognized motorcycle producer in North America. In fact such is the growth story of the firm, a company of its size has …show more content…
Weakness: Harley Davidson’s high brand value and the prestige adhered to it has forced the management to set a high price for all of its products, which may be regarded as a weakness for the company. Being in the high price spectrum hinders the company’s ability to compete in the general motorcycle industry where price tags of other companys’ products can be much lower (Chan, 2010). Competing only in this fixed target segment the capacity for market expansion is very limited which in the near future could put the question of sustainable growth in some doubt.
Opportunity: Increasing popularity of the Harley