India And Its Business Culture Essay

1696 Words 7 Pages
India and its Business Culture

In today’s world, globalisation plays a more and more important role. The idea of the “global village” is becoming reality and business is done not only regional but over the whole world. A European enterprise for example nowadays usually does not only have business partnerships in Europe but also in America or Asia, depending on the branch of their business. In this world of doing business with any kinds of nations and cultures knowledge about the culture and business habits is a “must-have”. In my essay, I would like to introduce India as a country with a culture which is thousands of years old and also the most important facts about Indian business behaviour in general, in meetings and in negotiations.
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Hinduism is considered to be the oldest religion in the world (founded approximately 1,500 BC) and is the main religion of Indian people. The four main pursuits of life for a Hindu are in the early stages pleasure and material wealth, later also to be righteous. But these goals all are inferior to the ultimate one: the escape of the cycle of births and deaths. The Hindus believe in rebirth and thus the ultimate goal is the spiritual liberation. The traditional caste system is tightly connected to Hinduism. It divides the people in five classes and is strictly hierarchical. The change to a higher class is considered to be hardly possible. Although the caste system has officially been abolished it still plays an important role in Indian culture, particularly in rural areas.
Fatalism is another very important stream in Indian culture. It says that every event happens for a reason and that the future is already “said in stone”. In India, fatalism is related to the Karma and is even important in decision making.
Last but not least, Collectivism is also a factor in Indian culture. India has a strong sense of community and thus a greater acceptance of hierarchical structures. This also goes along with a lack of privacy and a smaller concept of personal space.

The reasons for the importance of India as a “business country”

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