Implementation of Digital Marketing and E- commerce Strategy Essay

1861 Words 8 Pages
Proposed Research Topic: Implementation of digital marketing and E- commerce strategy across global business operations in building materials sector. To recommend and analyse the best approaches for the implementation and to create implementation plan (road map) in the use of E -commerce and digital marketing for the organisation.
The term ‘internet’ has achieved successful impact towards marketing and business since the first website ( went live in 1991. Over billions of people now a day’s use internet regularly for their web searches, entertainment, information and more. This
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It was founded in 1965 by Eugene Murtagh as an engineering business called as kingscourt construction initially kingspan manufactured steel frame buildings and structural sections, later in 1970s,they began to manufacture Insulated panels and Environmental products. At present following the global crisis the organisation has developed in the area of insulation. The group gets majority of profits from Europe. Their presence found globally across Ireland, United Kingdom, Mainland Europe, North America and Australia.

Strategy of Kingspan

The company’s main strategy is to find leading positions in the areas where energy conservation and creative aesthetics are the priority.
Strategic goals of an organisation
• Leader in the field of high performance insulation globally, greater emphasis of proprietary and differentiating technologies.
• To be seen as the world leading provider of low energy building solutions.
• To achieve greater geographic balance
The board of 11 directors are responsible for the leadership, strategic direction and overall management of the group.

Process of research
My process of research is identified as qualitative process. This includes collecting, analysing and interpreting of data by what people do or say
Purpose of research
Scope of research
Author’s motivation
Outcomes of the research

The image above is cited from kingspan official

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