Implementation of Digital Marketing and E- commerce Strategy Essay
The term ‘internet’ has achieved successful impact towards marketing and business since the first website (http://info.cern.ch) went live in 1991. Over billions of people now a day’s use internet regularly for their web searches, entertainment, information and more. This …show more content…
Strategy of Kingspan
The company’s main strategy is to find leading positions in the areas where energy conservation and creative aesthetics are the priority.
Strategic goals of an organisation
• Leader in the field of high performance insulation globally, greater emphasis of proprietary and differentiating technologies.
• To be seen as the world leading provider of low energy building solutions.
• To achieve greater geographic balance
The board of 11 directors are responsible for the leadership, strategic direction and overall management of the group.
Process of research
My process of research is identified as qualitative process. This includes collecting, analysing and interpreting of data by what people do or say
Purpose of research
Scope of research
Outcomes of the research
The image above is cited from kingspan official