The PR event will be chosen in big shopping mall of UK during Christmas vocation, specifically, the shopping mall must have a large passenger flow volume as well. The name of the event is “It’s not M&M’s, it’s me!” at the same time, before this event, the information about this even will be found on M&M’s website and Facebook. The event is about inviting customers or shopping mall visitors to use different colours of M&M’s to draw their favourite Christmas image in their mind and share their Christmas experiences . After they finish drawing, all the audiences can be judges to choose the top three, those competitors can enjoy a special M&M’s gifts and some coupons, at the same time, the winner’s picture will be put on M&M’s Facebook in order to make buzz Thus, after this PR event, customers will gain much awareness because M&M’s can remind their best Christmas
The PR event will be chosen in big shopping mall of UK during Christmas vocation, specifically, the shopping mall must have a large passenger flow volume as well. The name of the event is “It’s not M&M’s, it’s me!” at the same time, before this event, the information about this even will be found on M&M’s website and Facebook. The event is about inviting customers or shopping mall visitors to use different colours of M&M’s to draw their favourite Christmas image in their mind and share their Christmas experiences . After they finish drawing, all the audiences can be judges to choose the top three, those competitors can enjoy a special M&M’s gifts and some coupons, at the same time, the winner’s picture will be put on M&M’s Facebook in order to make buzz Thus, after this PR event, customers will gain much awareness because M&M’s can remind their best Christmas