IKEA Branding Strategy Essay

1806 Words 8 Pages
Brand is something to be created by deep understanding of culture, traditions, fashion updates, trend in market and demand in market. An organization or firm, which fulfills the requirements of all the qualities of the market by using branding strategies, will stand first and will have good name in the society. IKEA will stand as a good example, as it fills all the requirements of a perfect retail brand strategy. Ethical branding and ethical market make the brand famous and increases the reputation of the company brand choices are done by keeping various specifications in mind and there are traditional large scale retailers or modern apparels producers, all of them contribute to the growth of the market.

The whole story of retail
…show more content…
If the brand completely follows all the rules and regulations for the upcoming market, the brand needs to be distributed and the retailer opted for various options needed to be followed, Focusing on growing customer and consumer demands, Massa & Testa (2012), discussed about the role of ideology in brand strategy with reference to large-scale food retailing. The retail brand is modified based on the growing demands and needs. Retailers, mainly participate in actively selling good carting, marketing, string, reselling, advertising them. Here the retailer focus on ideology-focused brand choices that lead to a preference towards the retailer based on consumers increasingly committed to social responsibility and business ethics. On the other hand in retailing, consumer contribution has a moderating consequence on the influence of retailer attributes on retail brand equity. Swoboda et al., (2009). argued consumer behavior concerning its role in building a retail brand. It addressed how consumer involvement influences perception of retailer attributes, which affects customer-based retail brand equity when taking into consideration retailers as brands. Process brand is defined as a service brand as is a “process to which consumer is exposed from leaving home to leaving the store”. Both have dissimilar functions and dissimilar meanings.
The motivations, dimensions, achievement factors and problems related with the formation, expansion and management of the personal

Related Documents