I Will Be Evaluating the Potential Problems Faces by Shell When Entering New Markets Internationally.

611 Words Jun 25th, 2013 3 Pages
I will be evaluating the potential problems faces by Shell when entering new markets internationally.

Marketing Potential Problem | Recommendation for minimising the problem | Impact of recommendation | They may struggle to advertise in a new country as they have no previous experience. | They could hire researchers to find out which advertisements have been successful in the country in order for shell to have a successful advertising campaign. | This would cost the business more money but it will be beneficial if successful in the long run as they will gather more sales and gain a better reputation. | A new country may have a different language then what their usual adverts are in. | They will have to translate their adverts into
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| This will create a larger customer base and will make people go to shell instead of the competitor. |

Human Resource Management Potential Problem | Recommendation for minimising the problem | Impact of recommendation | Not enough employees. | Employ new staff from the international market. | This will give the company a better reputation having employees worldwide. | New staff in international market not skilled enough. | Arrange training for the employees in order for them to be skilled enough to work with the business. | This will make the business more efficient and productive as all the staff will have the training needed in order for them to do their job correctly. | New staff needed within new country. | Employ people from within the country. | This will give the business a better reputation in the new country and will make them popular within the international market. |

Technological Potential Problem | Recommendation for minimising the problem | Impact of recommendation | Technology falling behind with competitors. | Invests more in the research of products in order to stay ahead of competitors. | Creates new jobs and allows shell to advance with their technology and improve the efficiency of the business. | Lack of technology in new country. | Import technology from other shell facilities around the world in order for them to get up to date with the new technology. | This will allow the facility to be up to date with the

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