How the standards of Beauty have Changed Essay

1515 Words 7 Pages
When most girls are little, their minds and imaginations illuminate at the sight of the beloved Disney princesses, with beautiful ball gowns, perfect hair, and dainty waists, as they start to become their first heroines. They grow up a little and play with Barbies, dressing her for day on the beach or a date with Ken. Soon enough, these girls are up flipping through magazines, in awe of a movie star’s dress that perfectly silhouettes her body, or of a model at the Victoria Secret Fashion Show who walks with such a calm cool. These girls become immune to the sight of women with a perfect physique, the very images of the thin ideal. It is accepted as the norm, as something to strive for. Although the standards of beauty have changed in the …show more content…
The model is following the standards for beauty set by the media that encourages weight loss to achieve the “golden measurements”- a 35 inch chest, 23 inch waist, and 35 inch hips. An advertisement for Libby’s Tomato Juice is promoting the beverage as a way to obtain those measurements if “you’re trying for Miss America’s measurements”. These advertisements led to negative affects on women, specifically teens. According to one study, after World War II, 62% of high school girls reported dieting regularly, and 37% were currently on a diet (Dwyer, Feldman & Mayer, 1967). The demand for thinness continued until the 1980s, “the exercise era”, when the ideal evolved to become more toned and athletic. However, this led to an even more unhealthy lifestyle when women combined excessive exercising with severe dieting (Harrison & Cantor, 1997). The ideal body then evolved back to skinny in the 90s, following increased popularity of shows like Baywatch where characters are extremely skinny (Tantleff-Dunn, 2001), leading American women to internalize the thin ideal and spend $100 million on “cellulite busters” and liposuction by 1995 (Brumberg, 1997, p. 127). This norm has remained prominent even to today’s media, as the demand for perfection through skinniness has arguably worsened. Continuing with past trends, in today’s media images women are still depicted with perfect, but far more unattainable, figures. The

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