How Psychoanalysis Changed Society with Consumerism and Public Relations
Psychoanalysis and Edward Bernays theories that were derived by Sigmund Freud, changed society
Through psychoanalysis and Edward Bernays public Relations, our modern society is a product of both theories.
Back in the beginning of the 20th century there was no such thing as an American consumer. Before psychoanalysis and Edward Bernays applying Freud’s theories with propaganda all that exist was the American owner and the American worker. A creditable source states that “The rise of consumerism in the United States is also linked to the birth of Public Relations. At the time of 1915 the so-called father of modern Public Relations.” (Craig Willis) Sigmund Freud had devised a method he called …show more content…
Public Relations and Psycho Analysis concepts Influence the Market. George Hill the President of American Tobacco Corporation asked to find a way of breaking the taboo of woman smoking. Bernay asked Mr. Hill for permission and turn to psychoanalysis to find out what cigarettes meant to woman and Mr. Hill granted Bernays permission to do so. Bernay call a psychoanalysis and found that cigarettes were the symbol of the penis and male sexual power, the psychoanalysis told Bernays that if he can find a way to connect cigarettes