How Advertisers Use Particular Devices to Engage Their Target Audience and Persuade Consumers to Buy Their Product

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How Advertisers Use Particular Devices to Engage Their Target Audience and Persuade Consumers to Buy Their Product

Advertising is the non-personal communication of information, which is persuasive in nature about a product, service or idea. Advertising is a paid communication, which can be seen in newspaper, magazines, direct mail, TV and is often broadcasted on the radio. It usually focuses on the good parts of the product in order to get people to buy it.

The two adverts that I have chosen to analyse are both car adverts. One is a Peugeot 206 cc and the other is a Smart Roadster. At first glancing at the adverts, it is obvious which one is more eye-catching, the Smart Roadster. The background
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The effect that these questions have on the reader is that they make you think of what you would go through and the quality of the car if people are risking their fears,

The audience and purpose in the adverts are very similar because they use the same techniques to attract a particular audience, however I think the Smart Roadster would catch the attention of a slightly younger audience because of the picture of a fairground in the background and the word ‘dig’ in the text.

It is unlikely that older people would go to a fairground and the word ‘dig’ is likely to be used by a younger audience. This is known as teenage jargon. Although the fairground picture could symbolise that you don’t have to go to a fairground to have fun, you could just own the Smart Roadster. The Peugeot 206 cc may be for a wider target audience but I think it would be for an older audience because of colour, advertising techniques used or text in the advert. The obvious purpose of both the adverts is to sell the car.

The pictures in both adverts use the car as the main focus. From looking closely at the two adverts I have noticed that the angle in which the cars are seen are different. In the Peugeot 206 cc

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