Heineken Case Study

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entire issued share capital of Scottish & Newcastle plc. Through the deal, Heineken will ultimately obtain a number 1 position in the UK and number 2 positions in the key markets of Portugal, Ireland, Finland and Belgium, as well as greater exposure to developing markets and segments, with positions in India and the US import market. Heineken acquired Krusovice Brewery in the Czech Republic from Radeberger Gruppe KG. As a result of this transaction, the market share of Heineken in the Czech Republic increases to 8 per cent, with total volumes of over 1.6 million hectoliters, improving Heineken’s position in the market to number three. Heineken acquired the Rodic Brewery, in Novi Sad, Serbia and of the Syabar Brewing Company, in Bobruysk, Belarus. …show more content…
By making it possible to interact with this campaign they believed they were more likely to be successful in raising awareness of overconsumption of alcohol. In 2009 Heineken and United Breweries Limited (UBL), India’s leading brewer, create a strong partnership that drived growth in one of the world’s fastest-growing and most exciting beer markets. Through the transaction, Heineken gained joint majority control of India’s number 1 brewer, UBL agreed to terms for the brewing and distribution of the Heineken brand in India. As part of the new agreement, Heineken acquired Asia Pacific Breweries (APB) India and in a subsequent transaction transfered this into UBL during 2010. In 2009, Heineken endorsed the United Nations CEO Water Mandate. This United Nations led initiative encouraged companies to play a more active role in solving issues related to water availability and quality. The signing of the CEO Water Mandate by Jean-Francois van Boxmeer re-confirmed Heineken’s existing commitment to both sustainability and water …show more content…
The Heineken Africa Foundation supported health projects and health-related education. Heineken had taken this initiative to underpin its long-standing commitment to Africa. Following the acquisition of Scottish & Newcastle in 2008, Heineken’s UK business marked the completion of integration with a change in name. The switch to Heineken UK was the beginning of an exciting, new chapter in the history of the UK business and a significant milestone for Heineken. In 2010 Heineken announced that it had completed the acquisition of the beer businesses of Fomento Económico Mexicano, S.A.B. de C.V. (FEMSA), following approval from all relevant anti-trust authorities and shareholders of Heineken N.V., Heineken Holding N.V. and

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