Patents and Trademarks: Gril-Kleen Considerations
Business growth brings many challenges. Foremost, new legal issues enter the arena as a company expands (Hisrich, Peters, & Shepherd, 2013). Further, as a company gains more exposure, threats to intellectual property, such as formulas and logos, begin to emerge. In the case of Gril-Kleen Corporation, it is important to identify legal issues of expansion, safety and liability issues, and the most advantageous legal protections for the business. This information will allow for proper synthesis and development of business and marketing plans for the company.
Legal Issues of Expansion Aside from the obvious, such as state, federal, or international laws, the leading decision that must be made when …show more content…
However, safety regulations often extend beyond just a company’s interactions with its workers. Safety often regulates the interaction between the company and its value chain as well as with consumers. As such, Gril-Kleen must be considered food safe, heat safe, and skin safe (Hisrich, et al., 2013). Further, many labeling and warning requirements have been mandated for every step of the process from production to use (United States Consumer Product Safety Commission, n.d.). In addition to existing regulation, companies should try to predict areas that may become regulated regarding their products. This will help the company be prepared to adopt to new laws or self-regulate in an effort to prevent an anticipated …show more content…
First, the company is considering use of a trademark to protect its brand symbols and slogans (Hisrich, et al., 2013). This would be advantageous because trademarks grant legal presumption of ownership and exclusive rights to use a mark in connection with a brand or product (United States Patent and Trademark Office, 2017). This trademark is publicly recognized and can include words, names, or symbols that are used to identify a product. This will help to protect Gril-Kleen’s brand identity and help prevent imposter
Business growth brings many challenges. Foremost, new legal issues enter the arena as a company expands (Hisrich, Peters, & Shepherd, 2013). Further, as a company gains more exposure, threats to intellectual property, such as formulas and logos, begin to emerge. In the case of Gril-Kleen Corporation, it is important to identify legal issues of expansion, safety and liability issues, and the most advantageous legal protections for the business. This information will allow for proper synthesis and development of business and marketing plans for the company.
Legal Issues of Expansion Aside from the obvious, such as state, federal, or international laws, the leading decision that must be made when …show more content…
However, safety regulations often extend beyond just a company’s interactions with its workers. Safety often regulates the interaction between the company and its value chain as well as with consumers. As such, Gril-Kleen must be considered food safe, heat safe, and skin safe (Hisrich, et al., 2013). Further, many labeling and warning requirements have been mandated for every step of the process from production to use (United States Consumer Product Safety Commission, n.d.). In addition to existing regulation, companies should try to predict areas that may become regulated regarding their products. This will help the company be prepared to adopt to new laws or self-regulate in an effort to prevent an anticipated …show more content…
First, the company is considering use of a trademark to protect its brand symbols and slogans (Hisrich, et al., 2013). This would be advantageous because trademarks grant legal presumption of ownership and exclusive rights to use a mark in connection with a brand or product (United States Patent and Trademark Office, 2017). This trademark is publicly recognized and can include words, names, or symbols that are used to identify a product. This will help to protect Gril-Kleen’s brand identity and help prevent imposter