Google
Mission Statement
Google is a global technology leader whose primary efforts are enhancing the ways in which people connect with information. Google’s mission as stated on their website is to organize the world’s information and make it universally accessible and useful (Google, 2016). Google’s overarching mission statement is broad but directly expresses their target market and goal. Their mission statement successfully answers what they are in business for and what they hope to achieve.
Strategy
Google’s mission statement is the basis for their corporate strategy. Their strategy involves acquisition, diversify, innovation, and human capital. The majority of Google’s revenue is generated from ads. The other portion of …show more content…
These risks and uncertainties include: intense competition, ability to attract and retain talented employees, potential litigations, significant unprofitable investments in new products and services, cyber-attacks, and disruptions of online services. The wide array of risks and uncertainty explain Microsoft’s risk management …show more content…
Microsoft employs a “hybrid” model of strategic risk oversight; the board “oversees risk management at the company”, but the “audit committee reviews and assesses the Company’s processes to manage financial reporting risk and to manage… other financial risks” (Microsoft Proxy statement, 2015). Additionally, management and the board or committee charged with risk assessment tends to communicate with each other. The entity also has outlined objectives that it intends to achieve. According to the Committee of Sponsoring Organizations (COSO), objective setting is one of the components in risk management. Furthermore, the entity satisfies the event identification component because management and the board identify the risks and uncertainties that the entity faces. Additionally, Microsoft has established responses to identified risks. To cope with competition it “continues to develop products with basic functionality that are sold at lower price than standard products” (Microsoft Annual Report, 2015). Lastly, Microsoft management implements control, and monitoring activities for instance, reviewing security updates to test their effectiveness towards systems hacks. Therefore, the risk management practices at Microsoft provide evidence that the entity views management of risk and uncertainties as a crucial component if it’s to achieve its
Mission Statement
Google is a global technology leader whose primary efforts are enhancing the ways in which people connect with information. Google’s mission as stated on their website is to organize the world’s information and make it universally accessible and useful (Google, 2016). Google’s overarching mission statement is broad but directly expresses their target market and goal. Their mission statement successfully answers what they are in business for and what they hope to achieve.
Strategy
Google’s mission statement is the basis for their corporate strategy. Their strategy involves acquisition, diversify, innovation, and human capital. The majority of Google’s revenue is generated from ads. The other portion of …show more content…
These risks and uncertainties include: intense competition, ability to attract and retain talented employees, potential litigations, significant unprofitable investments in new products and services, cyber-attacks, and disruptions of online services. The wide array of risks and uncertainty explain Microsoft’s risk management …show more content…
Microsoft employs a “hybrid” model of strategic risk oversight; the board “oversees risk management at the company”, but the “audit committee reviews and assesses the Company’s processes to manage financial reporting risk and to manage… other financial risks” (Microsoft Proxy statement, 2015). Additionally, management and the board or committee charged with risk assessment tends to communicate with each other. The entity also has outlined objectives that it intends to achieve. According to the Committee of Sponsoring Organizations (COSO), objective setting is one of the components in risk management. Furthermore, the entity satisfies the event identification component because management and the board identify the risks and uncertainties that the entity faces. Additionally, Microsoft has established responses to identified risks. To cope with competition it “continues to develop products with basic functionality that are sold at lower price than standard products” (Microsoft Annual Report, 2015). Lastly, Microsoft management implements control, and monitoring activities for instance, reviewing security updates to test their effectiveness towards systems hacks. Therefore, the risk management practices at Microsoft provide evidence that the entity views management of risk and uncertainties as a crucial component if it’s to achieve its