Essay on Google: A Strategic Move
Sergey Brin and Larry Page met in spring 1995 at a gathering in Stanford University. Between January 1996 and December 1997, they created "BackRub", the precursor of Google search engine. The objective was to better organize and huge amount of data on the Internet. Eventually the name was changed to "Google" to signify the immense amount of information that resided on the Internet. Google is transformed from the word googol, referring to 1 followed by 100 zeros.
Brin and Page incorporated Google in 1998, just nine years ago, with $1 million dollars from family and investors. The quality of Google's search technology attracted a growing amount of users. Many companies had Google as its main web …show more content…
Next, I would like to talk more in depth about each aspect of their strategic process according to Fred R. David's Strategic Management book and what Google is taking into consideration. Develop Vision and Mission Statements
The first step of the Strategic Management Process is to define the Mission and Vision statements. Each statement answers the questions "What is our business?" and "What do we want to become?" respectively. This is a very important process to express a single, unified company purpose. According to Google's site this are their statements.
Google's Mission statement is the following:
"Google's mission is to organize the world's information and make it universally accessible and useful."
Google's Vision statement is as follows: