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They want to make the “perfect search engine” that “understands exactly what you mean and gives you back exactly what you want.” At that time, Google need to invest in research and development for a better search engine. So being profitable becomes an objective.
Developing tracking mechanisms and new advertising technology, as their main profit was from Internet advertising, they dug deeper in this field and introduced “AdWords”, a self-service program for creating online ad campaigns in 2000.It help thousands of businesses grow and be successful. This program has become the main profit resources now.
Creating patents and intellectual property - will hold the keys to gaining competitive advantages in the market and retaining and recruiting the best human resources Google has grown to offer products beyond search, but the spirit of the mission remains. From search to Chrome to Gmail—their goal is to make it as easy as possible for you to find the information you need and get the things you need to do …show more content…
This objective is persistent with Google’s mission.
STEP THREE: Designing the Business Portfolio
Nearly everything the company does , including building big data centers ,buying optical fiber , promoting free Wi-Fi access ,fighting copyright restrictions , supporting open source software ,and giving away Web services and data , is aimed at reducing the cost and expanding the scope of Internet use . In year 2011, Google began working on a mobile payments service called “Google money”, in according with the mobile field development objective.
Google’s products
a) For individual: Google search; Google Chrome; Gmail; Aim to help you find the needed information easily and conveniently and spare more time for yourself, family and
Developing tracking mechanisms and new advertising technology, as their main profit was from Internet advertising, they dug deeper in this field and introduced “AdWords”, a self-service program for creating online ad campaigns in 2000.It help thousands of businesses grow and be successful. This program has become the main profit resources now.
Creating patents and intellectual property - will hold the keys to gaining competitive advantages in the market and retaining and recruiting the best human resources Google has grown to offer products beyond search, but the spirit of the mission remains. From search to Chrome to Gmail—their goal is to make it as easy as possible for you to find the information you need and get the things you need to do …show more content…
This objective is persistent with Google’s mission.
STEP THREE: Designing the Business Portfolio
Nearly everything the company does , including building big data centers ,buying optical fiber , promoting free Wi-Fi access ,fighting copyright restrictions , supporting open source software ,and giving away Web services and data , is aimed at reducing the cost and expanding the scope of Internet use . In year 2011, Google began working on a mobile payments service called “Google money”, in according with the mobile field development objective.
Google’s products
a) For individual: Google search; Google Chrome; Gmail; Aim to help you find the needed information easily and conveniently and spare more time for yourself, family and