When you consider global luxury brands, how does the physical space they ‘reside’ in extend and exemplify the brand and create deeper brand value and engagement for the consumer?
The concept of luxury brands comprises of both luxury products as well as brands. It distinguishes similar concepts like premium and masstige products. It also distinguishes in between the various kinds of luxury brands and products like exceptional or accessible products or the star brands and connoisseur brands (Heine, 2012). Presently the term luxury is having a less negative connotation. This is regarded to be targeted or superfluous to specific class of customers. This has led to the emergence of the term “Branding”. It is being done to have a combination of both luxury as well as brand so that it is having respect …show more content…
Mostly the luxury brands are having their code or the shorthand which shows their consistency over time(Silverstein & Fiske, 2003). In this the name is one of the most vital assets as the customers are able to easily recall them like Louis Vuitton and Nike, etc. The figure of the brand creator is also crucial as the effigy is found in all its outlets which communicate about the brand easily. Brands are using their logo types which are short as well as visual like LV or DG, etc. As per Vuitton’s prime principle, the focus is being made on pumping up the status along with marketing to the mass market. There are several brands like LV which has special programs for its exclusive customers which are not publicly known. On the other hand the company is also having an aggressive marketing campaign through advertising as well as personal relationship programs. There are several parties that are being organised especially for the elite class of the society who are having the taste and the demand for the luxury products (Michel Chevalier,
The concept of luxury brands comprises of both luxury products as well as brands. It distinguishes similar concepts like premium and masstige products. It also distinguishes in between the various kinds of luxury brands and products like exceptional or accessible products or the star brands and connoisseur brands (Heine, 2012). Presently the term luxury is having a less negative connotation. This is regarded to be targeted or superfluous to specific class of customers. This has led to the emergence of the term “Branding”. It is being done to have a combination of both luxury as well as brand so that it is having respect …show more content…
Mostly the luxury brands are having their code or the shorthand which shows their consistency over time(Silverstein & Fiske, 2003). In this the name is one of the most vital assets as the customers are able to easily recall them like Louis Vuitton and Nike, etc. The figure of the brand creator is also crucial as the effigy is found in all its outlets which communicate about the brand easily. Brands are using their logo types which are short as well as visual like LV or DG, etc. As per Vuitton’s prime principle, the focus is being made on pumping up the status along with marketing to the mass market. There are several brands like LV which has special programs for its exclusive customers which are not publicly known. On the other hand the company is also having an aggressive marketing campaign through advertising as well as personal relationship programs. There are several parties that are being organised especially for the elite class of the society who are having the taste and the demand for the luxury products (Michel Chevalier,