Gender Stereotyping: Does it Affect Children?
Gender stereotyping is a viewpoint that supports one-sided, exaggerated images of men and women that are repeated in their everyday life. Gender stereotyping is found most commonly in mass media. Sociologists see stereotyping as part of the process that children are socialized into sex roles and by which adults and children are denied opportunities with more individual development (encyclopedia). In today’s society, gender stereotyping is so prominent, it’s everywhere you look from television ads and shows, to children’s toys, to gender reveal parties. Today, children identifying as a different gender than they were genetically assigned is becoming more accepted. Although, due to stereotyping, it makes some children confused as to what are the “right and wrong” norms for them to be following. Children are negatively affected by gender stereotyping through their parents and families, the media, and schools.
Parents are models for stereotypes through their own behaviors, occupations and interests As a child …show more content…
Many television ads use gender stereotypes when they advertise children’s toys. For example, when Legos are advertised their target audiences are male because Legos are viewed as a “boys toy.” Legos has recently tried to reach to female audiences by creating Lego Friends. This was created to entice girls to play with Legos because it is girl dolls and pink and purple houses you can build. Another example of gender stereotyping in mass media is mainly women being presented in clothing commercials because they are seen as being responsible for making the everyday purchases. According to research conducted by Steve Craig in 1997, women are presented in commercials in various ways. One way is as a housewife, whose main problem is what to cook for dinner. They are additionally presented as sexy and desirable by every man, like in cosmetic commercials (“Mass Media,”
Gender stereotyping is a viewpoint that supports one-sided, exaggerated images of men and women that are repeated in their everyday life. Gender stereotyping is found most commonly in mass media. Sociologists see stereotyping as part of the process that children are socialized into sex roles and by which adults and children are denied opportunities with more individual development (encyclopedia). In today’s society, gender stereotyping is so prominent, it’s everywhere you look from television ads and shows, to children’s toys, to gender reveal parties. Today, children identifying as a different gender than they were genetically assigned is becoming more accepted. Although, due to stereotyping, it makes some children confused as to what are the “right and wrong” norms for them to be following. Children are negatively affected by gender stereotyping through their parents and families, the media, and schools.
Parents are models for stereotypes through their own behaviors, occupations and interests As a child …show more content…
Many television ads use gender stereotypes when they advertise children’s toys. For example, when Legos are advertised their target audiences are male because Legos are viewed as a “boys toy.” Legos has recently tried to reach to female audiences by creating Lego Friends. This was created to entice girls to play with Legos because it is girl dolls and pink and purple houses you can build. Another example of gender stereotyping in mass media is mainly women being presented in clothing commercials because they are seen as being responsible for making the everyday purchases. According to research conducted by Steve Craig in 1997, women are presented in commercials in various ways. One way is as a housewife, whose main problem is what to cook for dinner. They are additionally presented as sexy and desirable by every man, like in cosmetic commercials (“Mass Media,”