Speaker started with asking us a basic question, what is a business? By definition most people understand the business …show more content…
He said that, marketing and finance are the two building blocks of any company/organization/business but the most important and the primary block is marketing, finance is important as well but it the secondary and it comes in later stages. It all starts with marketing, initially the more money you put in marketing, the more market share you are going to get, the more market share means you are boosting your company’s Return on Equity, Earnings/share and image rating, which in turn is going to bring sales revenues and net profit for your company and if your company is doing well and making net profits, your company stock price is going to skyrocket, which is the goal of any business/organization. The ultimate goal of any business or financial management is to maximize shareholder’s wealth and it all starts with strategic marketing plan and good market share. We have to get the niche right; the marketing predictable cash flow has to be a part of our business day in and day out. So, if you build the business to a point where it works, so you don’t have