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A SWOT is a summary of the audit under the headings, internal strengths and weakness as they relate to external opportunities and threats” (McDonald, 2002)
Subway sandwich shops are well positioned to leverage their strength and address reasonable threats, weaknesses and opportunities. The table below highlights these Strengths, Weaknesses, Opportunities and Threats.
Strengths
SUBWAY’ main identifiable strength is their size and number of stores and channels. This gives better advantage for SUBWAY when it competes with other competitors. When we consider their product line, menu reflects demand for fresh, healthy and fast .And they have better customizable menu offerings as well. SUBWAY use nontraditional channels to develop their markets. SUBWAY product is mainly targeting for healthy product, they facilitate positioning their products by partnering with the American health association. SUBWAY has better world wide brand recognition which will be discussed later part of this plan deeply. Low franchisee start up cost is another strength they have when penetrating the market. On the other hand their Franchisee training is structured, brief and designed to assure rapid start up and success. These are the main strength which SUBWAY can use their marketing …show more content…
Stakeholders may include but are not limited to – customers, suppliers, owners, shareholders, lenders, managers, employees, employee organisations, local community, competitors, and regulatory bodies.
This unit standard will be assessed against on the basis of evidence of demonstrated performance in the workplace or in simulated situations that demand performance equivalent to that required in work.
There are varieties of ways of classifying the forces at work in the macro environment. PEST analysis and Porter’ five forces analysis are two of them.
STRENTHS· Size and number of stores and channels.· Menu reflects demand for fresh, healthy and fast.· Use of nontraditional channels.· Partnering with the American Health Association.· Worldwide brand recognition.· Customizable menu offerings.· Low franchisee start up cost.· Franchisee training is structured, brief and designed to assure rapid start up and success.| WEAKNESSES · Décor is outdated. · Some franchisees are unhappy. · Service delivery is consistent from store to store. · Employee turnover is high. · No control over franchise situation in given market
Subway sandwich shops are well positioned to leverage their strength and address reasonable threats, weaknesses and opportunities. The table below highlights these Strengths, Weaknesses, Opportunities and Threats.
Strengths
SUBWAY’ main identifiable strength is their size and number of stores and channels. This gives better advantage for SUBWAY when it competes with other competitors. When we consider their product line, menu reflects demand for fresh, healthy and fast .And they have better customizable menu offerings as well. SUBWAY use nontraditional channels to develop their markets. SUBWAY product is mainly targeting for healthy product, they facilitate positioning their products by partnering with the American health association. SUBWAY has better world wide brand recognition which will be discussed later part of this plan deeply. Low franchisee start up cost is another strength they have when penetrating the market. On the other hand their Franchisee training is structured, brief and designed to assure rapid start up and success. These are the main strength which SUBWAY can use their marketing …show more content…
Stakeholders may include but are not limited to – customers, suppliers, owners, shareholders, lenders, managers, employees, employee organisations, local community, competitors, and regulatory bodies.
This unit standard will be assessed against on the basis of evidence of demonstrated performance in the workplace or in simulated situations that demand performance equivalent to that required in work.
There are varieties of ways of classifying the forces at work in the macro environment. PEST analysis and Porter’ five forces analysis are two of them.
STRENTHS· Size and number of stores and channels.· Menu reflects demand for fresh, healthy and fast.· Use of nontraditional channels.· Partnering with the American Health Association.· Worldwide brand recognition.· Customizable menu offerings.· Low franchisee start up cost.· Franchisee training is structured, brief and designed to assure rapid start up and success.| WEAKNESSES · Décor is outdated. · Some franchisees are unhappy. · Service delivery is consistent from store to store. · Employee turnover is high. · No control over franchise situation in given market