Product -
The first aspect of the marketing mix is the product itself; Broom House Farm’s, farm shop stocks a wide variety of product. They breed, rear and sell 100% pure Aberdeen Angus Beef, Lamb, Mutton and Rare Breed British Saddleback Pork, hams, sausages and bacon.
The organic Aberdeen Angus meat is key to marketing at Broom House Farm. Jane and Mark chose this breed for the hardiness, size, ease of marketing and their ability to manage in the cold conditions and in the winter. This helps Broom House Farm to achieve their overall aim, as the animal can thrive in any condition which allow them to make a year round profit. Furthermore it does make it easier to market as there are unique from other businesses. This means that the luxuriousness …show more content…
This further helps Broom House Farm to achieve its overall aim, as they are able to market the fact that their meat is being sold in Waitrose. This is extremely attractive to customers who see them as a trusted brand and therefore are more inclined to purchase the product. A further point which gives a unique branding is the fact that the meat is matured for 21 days before sale, this further heightened the luxury in their product. This helps them to achieve their aim of profit as they are able to charge a premium price for their meat further achieving their …show more content…
If these guidelines are followed they are tend included in the elite of mutton; moreover, in terms of the prominent aim to make a profit. Waitrose has just began to stock mutton. Waitrose has a war-rant to sell food on behave of Prince Charles, who heads up the Mutton Re-naissance. Meaning in order to sell their meat to Waitrose they have to follow the guidelines. This helps them to achieve their aims as through selling their mutton they are able to make a product.
There is however, a social impact of mutton, being a different item it tends to be backed by the upper classes, and based on the demographics from the previous work, it shows there are not many upper class people in the region which means it can be hard to market to “regular people”.
Broom House Farm, market their vast array of products with a Farmers market weekly in the centre of Durham, not only does this help them to make more profit as they are selling a lot more good. It can however, be challenging as they have to decide was to sell to “Dovecote Park” meaning that if they do not calculate correctly and the demand fluctuates it can be a bad decision. Furthermore, it not only markets the meat it markets the business on the whole which then encourages people to visit the farm more
The first aspect of the marketing mix is the product itself; Broom House Farm’s, farm shop stocks a wide variety of product. They breed, rear and sell 100% pure Aberdeen Angus Beef, Lamb, Mutton and Rare Breed British Saddleback Pork, hams, sausages and bacon.
The organic Aberdeen Angus meat is key to marketing at Broom House Farm. Jane and Mark chose this breed for the hardiness, size, ease of marketing and their ability to manage in the cold conditions and in the winter. This helps Broom House Farm to achieve their overall aim, as the animal can thrive in any condition which allow them to make a year round profit. Furthermore it does make it easier to market as there are unique from other businesses. This means that the luxuriousness …show more content…
This further helps Broom House Farm to achieve its overall aim, as they are able to market the fact that their meat is being sold in Waitrose. This is extremely attractive to customers who see them as a trusted brand and therefore are more inclined to purchase the product. A further point which gives a unique branding is the fact that the meat is matured for 21 days before sale, this further heightened the luxury in their product. This helps them to achieve their aim of profit as they are able to charge a premium price for their meat further achieving their …show more content…
If these guidelines are followed they are tend included in the elite of mutton; moreover, in terms of the prominent aim to make a profit. Waitrose has just began to stock mutton. Waitrose has a war-rant to sell food on behave of Prince Charles, who heads up the Mutton Re-naissance. Meaning in order to sell their meat to Waitrose they have to follow the guidelines. This helps them to achieve their aims as through selling their mutton they are able to make a product.
There is however, a social impact of mutton, being a different item it tends to be backed by the upper classes, and based on the demographics from the previous work, it shows there are not many upper class people in the region which means it can be hard to market to “regular people”.
Broom House Farm, market their vast array of products with a Farmers market weekly in the centre of Durham, not only does this help them to make more profit as they are selling a lot more good. It can however, be challenging as they have to decide was to sell to “Dovecote Park” meaning that if they do not calculate correctly and the demand fluctuates it can be a bad decision. Furthermore, it not only markets the meat it markets the business on the whole which then encourages people to visit the farm more