Framing Coaching and Mentoring in the Context of Small Enterprise Consulting

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1. Mentoring & Coaching
1.1 Mentoring definition
Mentoring is the process of developing an individual or group, through guidance and giving advice. There is no age restriction between the mentee and mentor. The focus of the mentoring is not just to develop a particular area but to grow the individual or group as a whole. In essence the mentor keeps the big picture in mind through his/her mentoring. This can be specific to an industry, skills, experience but not limited to these particular factors.
1.2 Coaching definition
Coaching looks at improving the performance of an individual or group, through a process of setting particular goals and targets to reach in given time. The coaching relationship is very structured with desired
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• Used for a variety of reasons, e.g. career management, fast-tracking, equity etc.
Note: According to Marius Meyer & Leon Fourie in table 1.1 the differences are listed in a table form. (Fourie, 2006)
Coaching and mentoring have many overlapping qualities and methods but there are some differences between the two disciplines. The coach in coaching is usually not required to be an expert in a particular field. For example, the client might need a coach to assist in an engineering field, but the coach does not necessarily need to be an engineer himself/herself. Whereas a mentor usually has a particular industry experience or skill set. Coaching if documented can be measured through performance appraisal, specific goals, objectives or tasks. Mentorship looks more at the overall developments of the person which is harder to measure and therefore very important that there is an agreement established. Coaching has a set agenda in terms of how goals etc. will be achieved, whereas mentorship evolves and develops over a longer period of time.
2.2 Similarities
• Assist with the growth and development of an individual or group.
• Involves a relationship between two parties or more (formal & informal).
• Both mentoring and coaching can be used for performance.
• There is a time line situated (even though it differs from relationship to relationship)
Both coaching and

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