FIJI Water Case questions answers
By Kareem Mohsen ElTair
EMBA Batch 36
Student no. 3617
Case Summary
FIJI water one of the famous and purest bottled water, bottled at the source (FIJI Island).
Delivering a high quality, unique and exotic product direct from the source.
Having a very good positioning in the US and Australia.
Experiencing backlash in the UK.
Also in response to the increased voices for environmentalists, they launched a carbon negative campaign with a main theme of increasing green tools and materials, they managed to reduce carbon emissions by:
Reducing packaging.
Using renewable energy instead of normal energy in their planet.
Using more carbon-efficient transportation methods.
Restoring degraded …show more content…
Create large sales volumes.
Positioning:
Healthiest bottle of water.
High-quality.
All natural.
Zero calories.
Vitamin enhanced water.
4 Ps
Product – Enhanced, vitamin added clear water.
Place – mixed disruption channels of wholesalers and retailers.
Price – should be competitive price reference to competition.
Promotion – using a variety of different promotion channels like billboards, flayers, advertisements and commercials to spread the idea.
Strategy options:
Focusing more on new potential markets with the same market mix as example GCC region, special for high-income countries like KSA, UAE, and Qatar.
- Start developing new products for new market segments like:
Healthy power water for sports people.
Sparkle and Flavored water for teenagers.
Anti-senility water for old peoples.
Special products for hotels.
- Using same product in new markets
GCC
Far East
Associating celebrities for new markets with products advertisements to more success positioning.
- Using same product with the same market
Decrease prices to meet challenges faced in terms of competition with tap water and other competitors.
Search for better packaging serves environmental issue
By Kareem Mohsen ElTair
EMBA Batch 36
Student no. 3617
Case Summary
FIJI water one of the famous and purest bottled water, bottled at the source (FIJI Island).
Delivering a high quality, unique and exotic product direct from the source.
Having a very good positioning in the US and Australia.
Experiencing backlash in the UK.
Also in response to the increased voices for environmentalists, they launched a carbon negative campaign with a main theme of increasing green tools and materials, they managed to reduce carbon emissions by:
Reducing packaging.
Using renewable energy instead of normal energy in their planet.
Using more carbon-efficient transportation methods.
Restoring degraded …show more content…
Create large sales volumes.
Positioning:
Healthiest bottle of water.
High-quality.
All natural.
Zero calories.
Vitamin enhanced water.
4 Ps
Product – Enhanced, vitamin added clear water.
Place – mixed disruption channels of wholesalers and retailers.
Price – should be competitive price reference to competition.
Promotion – using a variety of different promotion channels like billboards, flayers, advertisements and commercials to spread the idea.
Strategy options:
Focusing more on new potential markets with the same market mix as example GCC region, special for high-income countries like KSA, UAE, and Qatar.
- Start developing new products for new market segments like:
Healthy power water for sports people.
Sparkle and Flavored water for teenagers.
Anti-senility water for old peoples.
Special products for hotels.
- Using same product in new markets
GCC
Far East
Associating celebrities for new markets with products advertisements to more success positioning.
- Using same product with the same market
Decrease prices to meet challenges faced in terms of competition with tap water and other competitors.
Search for better packaging serves environmental issue