Fashion And Ambiguity In Fashion

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Register to read the introduction… It is certainly neither novel nor shocking. Whether in contemporary Western societies or the traditional practices of other cultures, a person's choice of clothing is loaded with details that both describe and define aspects of their life as diverse as status, religion and life-style attachments. Moreover, judgements of personality and even intelligence are often made about an individual on the basis of their clothing alone. Appearance matters and first impressions of tastes in fashion count. Whilst these judgements may be made intuitively however, it is more difficult to determine the exact play of elements that combine to make this language, or code of clothing. The meanings conveyed by different styles change across time and place so that definitions are unstable and contextually embedded. According to the sociologist James Laver, a costume that is ‘indecent' this year may be seen as ‘smart' in ten years time, ‘ridiculous' in a further twenty years and ‘beautiful' in the next century. How then do fashion and clothing achieve their symbolic communications both to wearers and their …show more content…
In Western society, the same constituent symbols that proclaim beauty one year may also declare unattractiveness the following year and impropriety in another culture. The anthropologist and linguist Edward Sapir noted, ‘The chief difficulty of understanding fashion in its apparent vagaries is the lack of exact knowledge of the unconscious symbolisms attaching to forms, colours, textures, postures, and other expressive elements of a given culture. The difficulty is appreciably increased by the fact that some of the expressive elements tend to have quite different symbolic references in different areas.' If a wide and contradictory range of meanings is communicated by so few key terms, it is because the source of this ambiguity itself lies in the socially negotiated associations of symbolic references. In other words, searches to uncover the exact rules and taxonomy of the clothing code will always be thwarted by its continual shift of meanings within common cultural …show more content…
The calendar depicts undergarments from the early 18th century to the 1960s.
Some scholars wonder about the place of knickers, bustles and thongs in history, but as calendar editor Sally Queen tells Scott Simon for Weekend Edition Saturday, underwear can tell us much about how people's habits and behaviors change over time. "Clothing is really culture at the most personal level," she says.
For instance, in contemporary society, "many fashions of underwear have become outerwear," she says. This shows how "we are a more open society in what we are wearing." The trend started earlier than most people believe. One shot from the calendar, from the Cowgirls Museum and Hall of Fame, depicts a woman wearing a spangled rhinestone brassiere covered by a sheer blouse. The year: 1950. "I was quite surprised with the date," says

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