Ethical Ethics Of False Advertising

Great Essays
Register to read the introduction… False advertising is feeding the consumers misleading information so that they would purchase the product or service but once it is found out, companies have to face dire consequences (DCA.lacounty.gov , 2011) There are several types of false advertising. Some types of it which are included in the Lanham Act of 1946 are failure to disclose, flawed and insignificant research, and product disparagement. Failure to disclose is considered a false advertising when an advertisement contains misstatements and partially correct statements that are deceptive and misleading. It does not disclose sufficient information that the customers need to know. Flawed and insignificant research is also considered as false advertising because its findings are not reliable and not supported by the authority. These kinds of advertisements are absolutely false and must be recognized at once to avoid possible negative effects. Lastly, product disparagement is also considered as false advertising because it involves demeaning and mocking a competitor’s product or service. It misinterprets the competitor’s products when it has no factual basis. (Legal -dictionary.thefreedictionary.com, 2012) False advertising is absolutely unethical and must be punished by law. It has numerous negative effects to make sure that companies would stop doing this act. …show more content…
It sends off information to consumers in a subconscious manner; it influences the needs of consumers; and it is also a controversy when it comes to the moral principles of the company due to its way of persuading consumers’ purchasing decisions typically in a negative manner. The psychology behind marketing strategies is complex and varied because there are many ways to influence consumer preference which usually depends on the culture, situation, and need of consumers. Companies have to find out and utilized different kinds of tricks to properly send their messages to their target consumers. They need to analyze the consumer behavior patterns and the factors which affect them so that they can come up with strategies to fulfill their goals which are to catch the consumers’ attention and to keep them interested. Likewise, satisfactions of the different levels of needs of the consumers have to be accomplished by the companies to deepen brand loyalty. In addition, the companies should be able to make the target consumers trust the companies to provide the products that the consumers need and in return, the consumers would keep on coming back to the company for repeat purchases of the product line. However, there are companies that abuse the freedom to utilize different kinds of strategies to increase the

Related Documents

  • Improved Essays

    Advertisements have been the driving force for companies to get people to buy the product that the company is selling. For example, the “Share a Coke” Coca-Cola commercial has been one of the most successful commercials that the Coca-Cola company has made. The commercial is success because the commercial uses appeals to persuade the audience to buy their Coca-Cola sodas. Appeals have certain aspects such as credibility or proof of a certain subject, the use of logic, or emotions according to the essay, “Advertising’s Fifteen Basic Appeals” by Jib Fowles. Furthermore, the “Share a Coke” Coca-Cola commercial has been successful due to appeals from “Advertising’s Fifteen Basic Appeals” by Jib Fowles; examples of the appeals include pathos and the need of affiliation are what the Coca-Cola commercial “Share a Coke” influenced the audience into buying the Coca-Cola sodas.…

    • 1014 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    The Social factors and evaluating the market segment of Kroger’s Simple Truth Organic Consumer behavior model has turned into a critical device in comprehending customer buying choice making procedure. Consumer behavior is the investigation of how a buyer considers, feels, and chooses between contending items. Consumer behavior is the investigation of how people, groups, and associations select, purchase, utilize, and discard merchandise, administrations, thoughts, or encounters to fulfill their needs and wants (Kotler & Keller, 2012). A strong comprehension of consumer behavior is important in light of the fact that purchaser activities impacts the achievement or disappointment of showcasing system, and in light of the fact that organizations must make a marketing mix that fulfills clients.…

    • 1090 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    “Weasel Words: The Art of Saying Nothing at All,” by William Lutz, gives a brief overlook about how advertisers present their products to the public. What many advertisers like to do is use many words along with their product to make it into something that is not true at all. The use of Weasel Words is a powerful tool to draw the attention of the buyer. When the advertisers use the words, such as, “New and Improved,” or “Acts fast,” it would cause you to buy it without actually knowing what is “New and Improved,” or if it actually, “Acts Fast.” This is a huge problem today because the advertisers are using little details to completely manipulate someone into buying their product.…

    • 933 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Prairie Foods Case Study

    • 1101 Words
    • 5 Pages

    [RS] Under Cal. Bus. & Prof. Code § 17500 (2012), advertising is “untrue or misleading” when it includes claims that are likely to deceive a reasonable consumer without explicit and conspicuous qualifying statements nearby. Freeman v. Time, Inc., 68 F.3d 285, 289 (9th Cir. 1995). [RP] Cal. Bus. & Prof. Code § 17500 states, “It is unlawful for any . . .…

    • 1101 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    “Advertising’s Fifteen Basic Appeals” by Jib Fowles outlines the fifteen different areas in which advertisers try to manipulate the average consumer's mind by showing how they would be happier, accepted more, or better looking if they would buy a certain product. He delves into the structure of advertisement and sets a microscope on how the industry exploits the need for attention, aesthetic sensations, fulfill physical needs and etc by playing on the emotions of the human mind. Fowles states that an advertiser attempts to win the attention of consumers by giving a shape to the people’s deep-lying desire in a manner which they personally wish for. Advertisers make efforts to enforce both implicit and explicit messages in hopes of trying to manipulate consumers’ decisions. I will analyze…

    • 1018 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Barbara Tuchman has a small saying about how advertising is all around us. Everywhere we look there is an ad that gives a false image of reality. Advertisements can have a negative effect especially for the younger population. Since ads are always on social media it is very easy for a person to get bombarded by them and persuades an individual to want to purchase the product. The company’s tactic is to capture one’s attention to make them feel like they must have their product.…

    • 929 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    However, instead, advertisers should put out true information, but make it entertaining at the same time, to get the audience hooked. Do you want to be part of something that is full of lies but is entertaining, or be a part of something that is true, but slightly less entertaining? This matters because some people are really ignorant and choose to not care for the truth. They just take it the easy way around. Lies being spread out should be stopped.…

    • 730 Words
    • 3 Pages
    Superior Essays
  • Improved Essays

    The grounds that eProducts could sue Data Analytics for injury to their reputation is, defamation and slander. If Data Analytics is going to launch a false advertising campaign that hurts the character of eProducts then not only are the committing slander, but they are immorally under cutting another company to try and improve their sales. Vogel could succeed on his strict product liability claim if he can meet all six requirements. Vogel will have to prove that the phone design was defected when he bought it, he would (in some cases) need to be a retailer of the phone, Vogel would have to prove that the phone design is an unreasonably dangerous product, he would need to prove that the phone is what caused him to suffer the severe burn and the defect would have to be the proximate cause of his burn, and last but not least the phone must not have been substantially changed from when Vogel bought it to when the phone caught fire.…

    • 506 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    The article entitled “Advertising Fifteen Basic Appeals” by Jib Fowles explains the fifteen appeals by which advertisements manipulate consumers. Each appeal is displayed in an ad, and that appeal works for each one respectively. Many agree that advertisements are giving viewers the wrong idea on the product that’s being sold. However there are others that advertise the product who say that they are just trying to make the product well known by using or doing things that people will find interesting. Television advertisements are successful by attracting viewers with information given or the images shown.…

    • 424 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    In the world of advertising, many tactics and strategies are used to lure consumers into purchasing a product. Even though producers endeavor to be unique from their competitors, they all share something in common, and that is, their manner of advertising. In his article, “Oscar .Mayer Ads Are Pure Baloney”, Frank D’angelo outlined how advertisers try to include the appeal of sex, adventure, emotions, fear, etc. in their advertisements to grab the attention of various consumers with various interests. Also, D’angelo described advertising as “one of the most powerful agencies the world has ever seen for influencing people to buy goods and services they may neither want nor need” (263).…

    • 226 Words
    • 1 Pages
    Improved Essays
  • Brilliant Essays

    Question 1 Introduction Businessman and consultant Michael Philips ' essay “The Inconclusive Ethical Care Against Manipulative Advertising” provides a nuanced and compelling critique of ethical criticisms against manipulative advertising. While nevertheless conceding that the practice of manipulative advertising itself is problematic and unethical, he suggests that the premises upon which ethical criticisms of this practice rest are logically flawed, and fail to provide a cogent critique of how advertising apparently “socializes people to a life of consumption” (Phillips 37). Critics of manipulative advertising are cited by Phillips as couching their critiques within the language of ethics, a phenomenon which he believes fails to adequately…

    • 1612 Words
    • 7 Pages
    Brilliant Essays
  • Improved Essays

    Modern methods of advertising have become increasingly more questionable on the effects it has on the general public. The essay “Happy Meals and the Old Spice Guy” by Joanna Weiss focuses on the effects marketing tactics and advertising have on an average consumer. According to Weiss, advertising is not just limited to basic commercials and ads, but they also rely heavily on store placement, packaging, and associations of the brand. The article “Like me, Want me, Buy me, Eat me” by Sandra C Jones, Nadia Mannino and Julia Green also discusses deceptive marketing techniques. Why do these corporations spend millions on marketing every year in the most intrusive tactics?…

    • 1146 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    “All is Powerless” Mophie "All is Powerless" is an advertisement directed for Mophie Inc. by Biscuits 's Christopher Riggert. In this advertisement, the director presents all sorts of doomsday events, from gravity failing to function, to flying penguins, natural disasters, fishes falling from the sky, and for some reason dogs walking their owners. Finally at the end, the ad brings everything together by revealing that this is how a God feels when his cell phone is about to die, promoting the product that Mophie wanted to advertise with its logo. After doing some research on Mophie 's product, I found out it is pretty boring.…

    • 1504 Words
    • 6 Pages
    Improved Essays
  • Improved Essays

    The marketing strategies primary role is to get a consumer to adopt elevated consumption of a product for the purpose of improving a firm 's revenue and profit maximization (Ferrell & Hartline, 2005). Other than just an act of randomly placing advertisements for consumers to read and see, marketing strategies go far beyond this point giving a strategic presentation of a product mix that will appeal to the target groups. For this part, an explicit discussion of the market research strategies that are highlighted in the documentaries “The Persuaders” is presented. This portion will further discuss the on the ethicality of this strategies and if they can be applicable in today 's market in 2015. In this documentary, the highlights on evident…

    • 855 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Advertisements are information that are intended to influence and prevail on their audience. Their purpose is to raise recognition of their commodity in the individuals whom they aim at, and to publicize the advantages and benefits of purchasing the product. Advertisements are seen and heard everywhere throughout our daily lives. The drive to work/school, watching TV and listening to the radio. You are being persuaded almost everyday of your life to buy or try out products without even realizing it.…

    • 724 Words
    • 3 Pages
    Improved Essays