1. The International hotel market
1.1 What is Internationalisation?
Internationalization is going something overseas on a continual basis. dunning & McQueen (1982) defined internationalisation as
“Internationalisation is taken to mean any form of transaction by an enterprise outside its national boundaries, in which assets, rights or goods are transferred and there is some continuing de facto control over the use of these and, or complementary indigenous resources.”
1.2. Internationalisation Strategy
Globalization is defined as '' one in which standardised products are offered across country markets and the competitive strategy is dictated by the firm's country of origin.'' (Ghoshal, S., 1987)
Nickson, D (1998) mention that not only …show more content…
RevPAR analysis
Revenue per Available Room (RevPAR) is the most important performance metric in hotel Industry. The other important performance metric is include the Average Daily Rate (ADR) and the occupancy rate. Successful RevPAR numbers is based on the demand of the market.
The Ritz-Carlton's RevPAR was 246.89 USD in 2014, it seems the hotel performance is better than the other hotel.
1.6 The Ritz-Carlton Background
The Ritz-Carlton Hotel is a luxury hotel chain, based in Boston, Massachusetts, USA.
The Ritz-Carlton operates 89 hotels worldwide in 29 countries and territories and total number of employees is 35,000. Nowadays, The Rita Carlton is a Subsidiary of Marriott International today.
Ritz Carlton focuses on service standards to separate themselves from other competitors. The Ritz-Carlton:-provide great service with gold standards include The Credo , The Motto of Ladies and Gentlemen Serving Ladies and Gentlemen., The Three Steps of Service, Service Values. The 6th Diamond and The Employee Promise Also, Employees are fully empowered to improve a guest’s experience and create unique experiences to guests.
1.7 The reason for selecting …show more content…
The Eclectic Theory
2.1 Definition of The Eclectic Theory
The Eclectic Theory is used to evaluate a company's strategy to expand oversea. It is comprises of three elements including ownership advantages, Locational advantages and Internalisation advantages.
2.2 Ownership Advantages
2.21 Definition of Ownership Advantages
Company competitive advantage derived from ownership issues. Dunning, J (1981, p 202) state that ownership advantages comprises three ingredients:
1) 'on premises' services which offer a particular life style and ambience for the customer.
2) The provision, or arrangement
3) The product o f hoteliers is the extent to which a customer may be assure s that the services he is actually sold are those he expects to
1.1 What is Internationalisation?
Internationalization is going something overseas on a continual basis. dunning & McQueen (1982) defined internationalisation as
“Internationalisation is taken to mean any form of transaction by an enterprise outside its national boundaries, in which assets, rights or goods are transferred and there is some continuing de facto control over the use of these and, or complementary indigenous resources.”
1.2. Internationalisation Strategy
Globalization is defined as '' one in which standardised products are offered across country markets and the competitive strategy is dictated by the firm's country of origin.'' (Ghoshal, S., 1987)
Nickson, D (1998) mention that not only …show more content…
RevPAR analysis
Revenue per Available Room (RevPAR) is the most important performance metric in hotel Industry. The other important performance metric is include the Average Daily Rate (ADR) and the occupancy rate. Successful RevPAR numbers is based on the demand of the market.
The Ritz-Carlton's RevPAR was 246.89 USD in 2014, it seems the hotel performance is better than the other hotel.
1.6 The Ritz-Carlton Background
The Ritz-Carlton Hotel is a luxury hotel chain, based in Boston, Massachusetts, USA.
The Ritz-Carlton operates 89 hotels worldwide in 29 countries and territories and total number of employees is 35,000. Nowadays, The Rita Carlton is a Subsidiary of Marriott International today.
Ritz Carlton focuses on service standards to separate themselves from other competitors. The Ritz-Carlton:-provide great service with gold standards include The Credo , The Motto of Ladies and Gentlemen Serving Ladies and Gentlemen., The Three Steps of Service, Service Values. The 6th Diamond and The Employee Promise Also, Employees are fully empowered to improve a guest’s experience and create unique experiences to guests.
1.7 The reason for selecting …show more content…
The Eclectic Theory
2.1 Definition of The Eclectic Theory
The Eclectic Theory is used to evaluate a company's strategy to expand oversea. It is comprises of three elements including ownership advantages, Locational advantages and Internalisation advantages.
2.2 Ownership Advantages
2.21 Definition of Ownership Advantages
Company competitive advantage derived from ownership issues. Dunning, J (1981, p 202) state that ownership advantages comprises three ingredients:
1) 'on premises' services which offer a particular life style and ambience for the customer.
2) The provision, or arrangement
3) The product o f hoteliers is the extent to which a customer may be assure s that the services he is actually sold are those he expects to