Euro Diisney Case Study

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Register to read the introduction… This factor should have been foreseeable, but more importantly controllable. The reason as to why it should have been foreseeable was the fact market research was done on this particular area in Europe. When reviewing the information gathered from market research the executives should have noticed that the French opposed the Disney theme park. If the country in which Disney is planning to do business opposed them, then a new strategy should have been devised and a new country should have been selected. This factor was 100% controllable by both Disney and EuroDisney. When the people of France opposed the theme park, the executives of both companies should have immediately begun searching for a new EuroDisney home. Another sign should have been when Michael Eisner went to France he got eggs tossed at him. That is a sign that a company is unwelcome. They should have found a home that would appreciate the Disney Park and come out to see …show more content…
This is another event that should have been foreseen and avoided. How the EuroDisney executives did not foresee the intense competition it faced is beyond me. The World's Fair was held in Seville and the Barcelona Olympics were held in the same year as EuroDisney opened. The heavy competition aspect was controllable. Delaying the opening of the park for another year would have eased Euro Disney's pain somewhat. Many people in Europe and around the world attended those other events instead of going to EuroDisney. The mind set of the people probably was The World's Fair and The Olympics are only around for a limited time. In the end, people chose the competition over EuroDisney. EuroDisney was hurt by the heavy competition and it was reflected in the loss of about $900 …show more content…
Their first mistake that made was the ban of alcohol inside the park. The executives of EuroDisney and Disney should have done some cultural research and found that the French people like to have wine with their meals. By banning alcohol in the park, the executives alienated many people and it cost them business and more importantly revenue. This blunder should have never occurred because doing business internationally is major project. If success is to be achieved in international business then everything has to be done correctly in order for the company to be triumphant. Ethnocentrism played a major role in the banning of alcohol performed by EuroDisney in its first year of operation. It was assumed since alcohol is banned in the U.S. parks then it must be banned in all others too, but little did they know alcohol is an important part of some

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