The standards of business conduct are explained and divided into several sections that ensure ethical behavior is a top priority for the company and affiliated companies. The first section of the ethical standard discusses the Disney Company quality of care to guests and customers. The Cast Members of the Walt Disney are the employees. The responsibility of the Cast Member ensures all customers are given high quality entertainment and he or she strives to create the best to create the pride in all products and in the image of Walt Disney (Disney, …show more content…
The Walt Disney Company’s reputation is important to the company and a top priority to protect. The shareholders interest and investments are the goal to meet at the Disney Company. “It is Disney’s goal to provide a reasonable return to their shareholders, and to increase the value of their investment. At the same time, the company must be sure to protect the business and reputation of their Company, so that the Company can and will continue to live up to the expectations of shareholders, guests, customers, Cast Members and employees. Honest and ethical behavior in all matters relating to the business of the Company contributes significantly to achieving these goals” (Disney, n.y.). When collecting information on competitors, Disney uses the highest professional legal standards of ethics to remain within the ethical guidelines of the company. In other countries, the means of collecting information may be illegally obtained and may be tolerated or accepted and common place. However if companies wish to conduct business with the Walt Disney Company this type of behavior is not tolerated and the Cast Members along with the company will treat all competitors with respect and will guard all practices and policies according to the standards of ethical conduct and