What is a business model?
“A business model describes the rationale of how an organization creates, delivers, and captures value” (Osterwalder & Pigneur, 2010). This concept is important for the success of any organization in that it will allow the organization to run efficiently and effectively. Business models go far beyond a simple business strategy, but also encompass it. Through the understanding of an organizations core competencies, managers can form a business model that will uniquely for the organization. In essence, the business model is a framework specifically made for an organization to ensure effectiveness in business.
Osterwalder and Pigneur (2010) describe the business model divided into nine sections over four main areas of the model. The four main concepts of the business model are customers, offer, infrastructure, and financial viability (Osterwalder & Pigneur, 2010). Beyond those four main concepts, the business model is divided into nine blocks consisting of customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure (Osterwalder & Pigneur, 2010). The business model allows an organization to analyze each of these blocks and concepts to be able to understand where a problem …show more content…
Each model provides a foundationally unique framework for an organization to utilize, such that the resources and capabilities of the organization will determine the choice of business model (Zott & Amit, 2010). Through each of the business models, innovations and flexibility is required as events that are out of the organizations control are inevitable. In summation, a business model is the framework or blueprint an organization uses to achieve the goals previously set
“A business model describes the rationale of how an organization creates, delivers, and captures value” (Osterwalder & Pigneur, 2010). This concept is important for the success of any organization in that it will allow the organization to run efficiently and effectively. Business models go far beyond a simple business strategy, but also encompass it. Through the understanding of an organizations core competencies, managers can form a business model that will uniquely for the organization. In essence, the business model is a framework specifically made for an organization to ensure effectiveness in business.
Osterwalder and Pigneur (2010) describe the business model divided into nine sections over four main areas of the model. The four main concepts of the business model are customers, offer, infrastructure, and financial viability (Osterwalder & Pigneur, 2010). Beyond those four main concepts, the business model is divided into nine blocks consisting of customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure (Osterwalder & Pigneur, 2010). The business model allows an organization to analyze each of these blocks and concepts to be able to understand where a problem …show more content…
Each model provides a foundationally unique framework for an organization to utilize, such that the resources and capabilities of the organization will determine the choice of business model (Zott & Amit, 2010). Through each of the business models, innovations and flexibility is required as events that are out of the organizations control are inevitable. In summation, a business model is the framework or blueprint an organization uses to achieve the goals previously set