Tommy John Case Study

In order to determine whether a business idea is viable many conduct a feasibility study. The feasibility analysis helps people conclude early on whether a business idea will not work, initially saving time, money, and heartache later. In this particular study, we are looking at Tom Patterson and his success with his clothing brand Tommy John. Tommy John undershirts solve the problem of frustrating boxy and baggy shirts. However, before Tom set to pursue his idea wholeheartedly, he took it in his stride to test the viability of his idea, making sure that his idea has legs, and this is ultimately the reason Tom achieves so much success with brand Tommy John.
Tom Patterson initially started off working as a medical device salesman, he had no …show more content…
Additionally, from his observations Tom found out was that majority of the people buying men’s undershirts, were in fact, women. Although they were not the ones wearing the shirt, they were the ones buying them for their sons and husbands. Accordingly, Tom took this as an opportunity; to not only make the product satisfy the men wearing the shirts, but also appeal to the women buying it. Unlike, other companies who created similar packaging for undershirts. Patterson designed a box with very feminine colors, specifically to catch the eye of women, the primary …show more content…
Tommy John adds value for its buyer and end-user by providing them with an undershirt that actually works, made from superior fabric technology that is made to feel newer for longer, compared to the other brands. Tommy John operates in the $30 billion worldwide market for men’s undershirts. Although, the undergarment industry is dominated by major brands, such as Hanes and Fruit of the loom, a number of small businesses have yet still found success in the market as well, solving problems and filling niches that the major brands ignored. Similarly, Tommy John has carved out a specialized target market for itself and is gaining momentum. It is in an industry that is large enough for the projected business idea, but is yet small enough to avoid drawing larger competitors from having a big impact on the growth of the brand. The undergarment industry is in the growth phase, as new products are constantly released to replace the old. Undergarments are always needed. So as for the opportunity for growth and expansion, Tommy John has much room to develop and gain more successes for their brand. Today, Tommy John brings in about $2 million in revenue, and makes the