Audience Analysis: World Vision, Inc.

Decent Essays
Statement of Purpose
The purpose of their website is to raise awareness about problems that a majority of the world 's children are facing including poverty, malnutrition, disease, discrimination, and violence along with collecting donations to help children.
Audience Analysis AGE: The intended audience 's age is 16 years and older.
EXPERTISE: The intended audience 's level of expertise is the ability to understand that not every child on this planet has a fair chance in life.
EDUCATION: The intended audience 's level of education is high school and up.
CULTURAL PERSPECTIVE: The intended audience 's cultural perspective is focused on developed countries that have the abilities to help children around the world.
ATTITUDES: The intended audience
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has an amazing graphic website that is easy to navigate and is extremely pleasing to the eye. Their website and articles are well written and feature bright high-quality images as well as interesting font.

Social Media Presence
UNICEF’S presence on social media is extremely effective. With 6,341,346 followers on their Facebook page, 1.3 million followers on Instagram, and 5.66 million followers on Twitter, they define successful social media presence. They post videos, motivational pictures presenting children around the globe in need of help aside from quotes and stories. Their posts are full of graphics and visuals and are written in the same direct voice that is easy to understand for everyone.
Moreover, Snapchat is a great app that lets UNICEF highlight certain stories and bring reader’s attention to them for short 24 hours.
UNICEF uses YouTube to distribute their latest videos. UNICEF also has a Tumblr account as well as a RSS feed.

Information challenges.
The audience should be able to receive live updates from places where UNICEF operates currently. They need to broadcast breaking stories such as struggles that children in Syria face every day as well as news from unsafe countries. There might be obstacles including internet connection. Since UNICEF operates in some undeveloped countries, they might not have reliable internet connection to report recent stories and
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The homepage looks cluttered especially when the reader scrolls to the bottom. I would propose making it more simple; less text, more images and organized well.
As for social media, UNICEF can reach even more people with Twitter. “Twitter’s immediacy … is a powerful tool for live coverage of breaking news, conferences or meetings” (Carrol, 2014, p. 258)
I would recommend tweeting events life. Since UNICEF has been working in Syria lately, they could live tweet what is currently going on in some parts of the country.
Since Facebook also lets a user record live, UNICEF should do live interviews with people that either adopted or helped children in some other way, to attract more people to help or donate money to their cause.
Since live feed is important to successful social media presence, UNICEF should also consider a Periscope account where they can report significant stories life. How remarkable would it be if they can life feed from Syria and show everyone what kind of challenges children and everyone else face every day?
To redirect users to the website, I would include links in every social media post in addition to embedded links in their

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