1. Walmart and Target Corporation Retail History and Background
Walmart is an American national wholesale business who started with a humble beginning. The founder Sam Walton opened the first Walmart store in 1962 in Rogers, Arkansas. Walton goal was to establish a business that would offer customers the lowest prices anytime and anywhere. The low-price strategy enabled Walton to get an edge on the competition and he successfully opened numerous additional store over the years. By 1967, Walmart chain store grew to 24 locations and had approximately $12.6 million in sales annually. In 1990, Wal-Mart became the nation’s number one retailer and with the success of the Everyday Low Price strategy, Walmart went global opening its first international …show more content…
The company was founded by George Draper in Minneapolis, Minnesota and was formerly known as “The Dayton Dry Goods Company”. Target has three main retail divisions consisting of Marshall Field’s, Mervyn’s and Target stores. Target has approximately 1,828 stores located in 47 states and it is globally present in India. it differs itself from competitors by selling high ends, fashionable merchandise at discounted prices. A good merchandising strategy and cross channeling have enabled Target to succeed in the highly competitive retail business. The company refers to its customers as “guest” and has for mission to fulfill their promise of “Expect more and …show more content…
The placement component of Walmart’s marketing strategy helps attract customers by making shopping more
Process: Process includes all operations carried at Walmart stores including customers experience while shopping. Walmart is effective and efficient at helping customers during their shopping process
People: Walmart has more than 2 million employees worldwide. Employees are crucial asset of Walmart organization, they are the one who are in touch with customers at stores. Walmart employees serves over 260 million customers annually, they are highly trained and provide great assistance to clients
Physical Evidence: Walmart physical evidence is 11,685 stores in 28 countries and e-commerce in 11 countries. Moreover, the company has multiple offices across the world adding value to brand
Walmart is an American national wholesale business who started with a humble beginning. The founder Sam Walton opened the first Walmart store in 1962 in Rogers, Arkansas. Walton goal was to establish a business that would offer customers the lowest prices anytime and anywhere. The low-price strategy enabled Walton to get an edge on the competition and he successfully opened numerous additional store over the years. By 1967, Walmart chain store grew to 24 locations and had approximately $12.6 million in sales annually. In 1990, Wal-Mart became the nation’s number one retailer and with the success of the Everyday Low Price strategy, Walmart went global opening its first international …show more content…
The company was founded by George Draper in Minneapolis, Minnesota and was formerly known as “The Dayton Dry Goods Company”. Target has three main retail divisions consisting of Marshall Field’s, Mervyn’s and Target stores. Target has approximately 1,828 stores located in 47 states and it is globally present in India. it differs itself from competitors by selling high ends, fashionable merchandise at discounted prices. A good merchandising strategy and cross channeling have enabled Target to succeed in the highly competitive retail business. The company refers to its customers as “guest” and has for mission to fulfill their promise of “Expect more and …show more content…
The placement component of Walmart’s marketing strategy helps attract customers by making shopping more
Process: Process includes all operations carried at Walmart stores including customers experience while shopping. Walmart is effective and efficient at helping customers during their shopping process
People: Walmart has more than 2 million employees worldwide. Employees are crucial asset of Walmart organization, they are the one who are in touch with customers at stores. Walmart employees serves over 260 million customers annually, they are highly trained and provide great assistance to clients
Physical Evidence: Walmart physical evidence is 11,685 stores in 28 countries and e-commerce in 11 countries. Moreover, the company has multiple offices across the world adding value to brand