Competitor VRIO Analyses
1. KFC
Product: KFC is the world’s most popular chicken restaurant chain that specializes in the same Original Recipe. Their product is rare because they offer products which is pressure fried bone chicken seasoned with “Original Recipe” of 11 herbs and spices. The product is not easily to imitate because of its “Original Recipe” which is the famous trade secrets of KFC. Their product itself is their sustainable competitive advantage.
Place: They are located in shopping malls, near schools and along hi-ways. They place their store close to schools, colleges, cinemas and markets where there is a huge traffic flow of people with high-purchasing power. They have a valuable location because they capture their target market …show more content…
Their pricing is not rare, although the products use high pricing strategy, it is not high overly. They try to enhance their products and services to change the brand image of KFC and with that, their pricing is a competitive …show more content…
They also consider the price set in market as well as the possible reaction from its competitors. They were able to organized to capture value because it can be clearly seen that it is customer based.
Promotions: They advertise through television, radio, online, magazines and newspapers. Other promotions are that they also offer discounted coupons and they also franchise their product to promote. They capture the value by using famous campaigns like their taglines and it also provides a good support to its franchise operations.
3. Jollibee
Product: Jollibee changed from being an ice cream parlor into serving hamburgers that is made with a home-style recipe. The change in product is due to the changing taste of the Filipino people. They give value to their customer by offering what satisfies the consumers.
Place: The companies give value to the customers through the location of their food stores. It makes the customers more access to their food store. They have 752 stores nationwide that offers delivery and online ordering. Their strategy is that they [lace their outlets where there is a little competition.
Price:They price their product by affordability to its consumers. They use pricing strategy such as 39ners and 49ners to capture its
1. KFC
Product: KFC is the world’s most popular chicken restaurant chain that specializes in the same Original Recipe. Their product is rare because they offer products which is pressure fried bone chicken seasoned with “Original Recipe” of 11 herbs and spices. The product is not easily to imitate because of its “Original Recipe” which is the famous trade secrets of KFC. Their product itself is their sustainable competitive advantage.
Place: They are located in shopping malls, near schools and along hi-ways. They place their store close to schools, colleges, cinemas and markets where there is a huge traffic flow of people with high-purchasing power. They have a valuable location because they capture their target market …show more content…
Their pricing is not rare, although the products use high pricing strategy, it is not high overly. They try to enhance their products and services to change the brand image of KFC and with that, their pricing is a competitive …show more content…
They also consider the price set in market as well as the possible reaction from its competitors. They were able to organized to capture value because it can be clearly seen that it is customer based.
Promotions: They advertise through television, radio, online, magazines and newspapers. Other promotions are that they also offer discounted coupons and they also franchise their product to promote. They capture the value by using famous campaigns like their taglines and it also provides a good support to its franchise operations.
3. Jollibee
Product: Jollibee changed from being an ice cream parlor into serving hamburgers that is made with a home-style recipe. The change in product is due to the changing taste of the Filipino people. They give value to their customer by offering what satisfies the consumers.
Place: The companies give value to the customers through the location of their food stores. It makes the customers more access to their food store. They have 752 stores nationwide that offers delivery and online ordering. Their strategy is that they [lace their outlets where there is a little competition.
Price:They price their product by affordability to its consumers. They use pricing strategy such as 39ners and 49ners to capture its