Introduction
In the article ‘Transient Advantage’, the author McGrath discusses the sustainable competitive advantage shift to transient advantage. The author makes a lot of example to prove this situation. Also the company which is high-velocity industries must learn to cycle rapidly through the stage of competitive advantage. But the transient advantage also have life cycle, the critical analysis will focus on transient analysis is it suitable for all the company or only some company, in the argument will be discussed.
Short summary of the work
McGrath have the viewpoints on transient advantage, in the following will contrasting the author all the point between sustainable competitive advantage and transient advantage which will be better …show more content…
On the other hand, building the transient advantage also unrealistic, the transience strategy which is more quickly to catch the market, but think the other side, the strategy have disadvantage, such as over cost or increase pressure to the employee, it will increase the operation cost, decrease the effective of the strategy.
Third, the author talks about ‘The sustainable competitive advantage is now the exception, not the rule. Transient advantage is the new normal.’ However planning a strategic must to consider different environment, such as internal and external environment, which will through PEST analysis and SWOT analysis to know more about the competitors and company. In addition, the strategic planning steps have four main steps, including analysis current state through SWOT analysis, define future state, determination of objectives and strategies, implementation and …show more content…
The industries are quickly blurring, such as Google move into mobile operation system. However, there may be right in in now business environment, in the market have different company who want to catch more different types category market, increase their market share, who can catch more category market who will be winner. On the other point, the companies just focus on how to catch more market share in different types category market, they will neglect which category the company really want to catch. Moreover the company which is growing up company, they not have much funds are there, so they can’t focus the industries , they should focus industries, since they need more customer, the main strategy should be make more customer to know their brand, increase the market share and reputation in the main product category
In the article ‘Transient Advantage’, the author McGrath discusses the sustainable competitive advantage shift to transient advantage. The author makes a lot of example to prove this situation. Also the company which is high-velocity industries must learn to cycle rapidly through the stage of competitive advantage. But the transient advantage also have life cycle, the critical analysis will focus on transient analysis is it suitable for all the company or only some company, in the argument will be discussed.
Short summary of the work
McGrath have the viewpoints on transient advantage, in the following will contrasting the author all the point between sustainable competitive advantage and transient advantage which will be better …show more content…
On the other hand, building the transient advantage also unrealistic, the transience strategy which is more quickly to catch the market, but think the other side, the strategy have disadvantage, such as over cost or increase pressure to the employee, it will increase the operation cost, decrease the effective of the strategy.
Third, the author talks about ‘The sustainable competitive advantage is now the exception, not the rule. Transient advantage is the new normal.’ However planning a strategic must to consider different environment, such as internal and external environment, which will through PEST analysis and SWOT analysis to know more about the competitors and company. In addition, the strategic planning steps have four main steps, including analysis current state through SWOT analysis, define future state, determination of objectives and strategies, implementation and …show more content…
The industries are quickly blurring, such as Google move into mobile operation system. However, there may be right in in now business environment, in the market have different company who want to catch more different types category market, increase their market share, who can catch more category market who will be winner. On the other point, the companies just focus on how to catch more market share in different types category market, they will neglect which category the company really want to catch. Moreover the company which is growing up company, they not have much funds are there, so they can’t focus the industries , they should focus industries, since they need more customer, the main strategy should be make more customer to know their brand, increase the market share and reputation in the main product category