Blakemore and Centers (2005) specifically studied this relationship by conducting two studies. Their first study recognized that the gender stereotypes in toys are displayed in predictable manner. For instance, female toys are designed based on the domestic activities they are expected to fulfill that dolls are usually sold (Blakemore & Centers, 2005). Male toys, however, represent the aggression and manly characteristics boys are supposed to encompass that their toys consist of vehicles, weapons, and action figures (Blakemore& Centers, 2005). In the second study, Blakemore and Centers (2005) were able to conclude that girl toys were rated based on appearance and attractiveness, as well as enforcing female nurturing characteristics, which leads to developing girls domestic skills. This indicates that toy companies are strategic in how they advertise and sell their products to children. In other words, toy companies are enforcing the gender roles of boys and girls by the types of toys they sell specifically to each gender and the colors they use. By using these techniques children are raised to believe that females are meant to take care of the family and raise the children, while males grow up thinking that they have to be manly and
Blakemore and Centers (2005) specifically studied this relationship by conducting two studies. Their first study recognized that the gender stereotypes in toys are displayed in predictable manner. For instance, female toys are designed based on the domestic activities they are expected to fulfill that dolls are usually sold (Blakemore & Centers, 2005). Male toys, however, represent the aggression and manly characteristics boys are supposed to encompass that their toys consist of vehicles, weapons, and action figures (Blakemore& Centers, 2005). In the second study, Blakemore and Centers (2005) were able to conclude that girl toys were rated based on appearance and attractiveness, as well as enforcing female nurturing characteristics, which leads to developing girls domestic skills. This indicates that toy companies are strategic in how they advertise and sell their products to children. In other words, toy companies are enforcing the gender roles of boys and girls by the types of toys they sell specifically to each gender and the colors they use. By using these techniques children are raised to believe that females are meant to take care of the family and raise the children, while males grow up thinking that they have to be manly and