After all, who else will know the patient as well as the veterinarian? Jeff Rothstein, DVM and MBA of Veterinary Economics, states that he would rather his clients call him first because the most an after-hours clinic can do is recommend the animal be brought in since they don 't know the history. He believes giving his number out is not only good business for him, but it is good for his clients as well. Rothstein says that in order for veterinarian 's to thrive in the market these days, being available is the best way and cell phones make that possible.
Cell phones are, also, an advanced way to get internet access. The internet is becoming more and more of a useful tool in today 's generation, and it will be an especially large thing in the next generation. Caleb Frankel, VMD at the Veterinary Specialty & Emergency Center in Greater Philadelphia, Pennsylvania, thinks having the available internet access can help to enhance research, the growing education, helps with keeping records and provides the availability to engage with the clients on different levels from medical tests to medications to more educating …show more content…
These days, Bistro 17, a small French-themed restraunt on Hilton Head Island, South Carolina, is always buzzing with customers. Besides boasting mouthwatering Brie, the restraunt is dog-friendly, with dog bowls and treats on hand (and yes, they even have a puppy menu). But the place wasn’t always brimming with excitement. At one point, Bistro 17 was on the brink of shutting down. Anna Buckingham, the owner, tends to make friends with her customers. A partnership with one regular patron – who ran a Hilton Head Island Facebook page with over 65,000 fans – saved the business. They teamed up and created a great list of promotional ideas to help spread the word about Bistro 17 and rally the community around worthwhile causes.