Advertisements can have many effects on the overall health of youth. Now I wonder why advertisers target the health of youth? In “Effects of Advertising on Youth (Age group 13-19 years of age)”, it states, “One of the controversial topic advertisers must deal with is the issue of advertising to children. Studies have also shown that television is an important source of information for children about products. Critics argue that children are especially vulnerable to advertising because they lack the experience and knowledge to understand and evaluate critically the purpose of the persuasive advertising appeals.” Advertisers are targeting youth in many ways through advertisements by taking advantage of what appeals to them, to sell products.
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In “Marketing to Kids Get More Savvy with New Technologies” it states, “Kids, who are spending less time watching TV and more time on computers or smartphones, are becoming targets online.” Companies are seeing the shift from tv to smart devices, and filling them with advertisements, targeting youth mental health, by making this their normal type of device, filled with advertisnments. In “Effects of Advertising on Youth (Age group 13-19 years of age)”, it says “ Critics argue that children are especially vulnerable to advertising because they lack the experience and knowledge to understand and evaluate critically the purpose of the persuasive advertising appeals.” It shows how companies target youths mental health by using what appeal to them to create persuasive advertisements, marketing products. By advertising to youth, it can change the way the view different things, affecting their mental …show more content…
In Effects of Advertising on Youth (Age group 13-19 years of age)”, it says “According to Mrs. Namrata women is more easily influenced by advertisements and commercials as they are more emotional than men and hence react to ads emotionally. Men behave in a rather detached manner and respond better to advertisements having the rational and factual appeals.” Advertisers target men and women differently based on their emotional health. Advertisers create emotionally attached ads for women and create ads for men with a rational and factual appeal. In Effects of Advertising on Youth (Age group 13-19 years of age)”, it says “Realizing that children are imaginative and that make-believe play constitutes an important part of the growing up process. Advertisers should exercise care not to exploit the imaginative quality of children.” By targeting their imagination, you are affecting there emotional health, and how they communicate and take in
In “Marketing to Kids Get More Savvy with New Technologies” it states, “Kids, who are spending less time watching TV and more time on computers or smartphones, are becoming targets online.” Companies are seeing the shift from tv to smart devices, and filling them with advertisements, targeting youth mental health, by making this their normal type of device, filled with advertisnments. In “Effects of Advertising on Youth (Age group 13-19 years of age)”, it says “ Critics argue that children are especially vulnerable to advertising because they lack the experience and knowledge to understand and evaluate critically the purpose of the persuasive advertising appeals.” It shows how companies target youths mental health by using what appeal to them to create persuasive advertisements, marketing products. By advertising to youth, it can change the way the view different things, affecting their mental …show more content…
In Effects of Advertising on Youth (Age group 13-19 years of age)”, it says “According to Mrs. Namrata women is more easily influenced by advertisements and commercials as they are more emotional than men and hence react to ads emotionally. Men behave in a rather detached manner and respond better to advertisements having the rational and factual appeals.” Advertisers target men and women differently based on their emotional health. Advertisers create emotionally attached ads for women and create ads for men with a rational and factual appeal. In Effects of Advertising on Youth (Age group 13-19 years of age)”, it says “Realizing that children are imaginative and that make-believe play constitutes an important part of the growing up process. Advertisers should exercise care not to exploit the imaginative quality of children.” By targeting their imagination, you are affecting there emotional health, and how they communicate and take in