Product: Frito-Lay Company is constantly expending its range of chips. When choosing a taste it primarily considers consumer preferences. The company also addresses to the young audience and positions Lays as the best means to stave off hunger. Lays successfully experimenting and offering its consumers all kinds of flavors - from a classic taste to pickled cucumbers and the new Maple Moose.
Product concept
- Core – snacks to stave off hunger
- Actual – good quality potato chips, at an affordable price
- Augmented – after-service and product support by answering consumers questions through costumer support phone line, online chat service, and mailing address
Brand – the company Frito-Lay is considering a product capable of delivering fun …show more content…
Frito Lay company use a distribution channel manufacturer to retailers to the customer. This scheme is the most common distribution channel for such products. For example, small retailers who prefer to purchase chips in small quantities due to the fact that the area of their warehouses available does not have enough space to storage big quantities of the product and larger retailers get the products in large quantities, so that the company can reach its goals.
The company uses intensive distribution. In order to reach as more customers as possible, Lays chips are sold in all kinds of convenient stores, grocery stores and supermarkets, and even gas stations. The attention is to be paid to the vending machines, which are gaining their popularity since they are open 24 hours a day and are located in a variety of easily accessible places, such as universities, business offices, and shopping …show more content…
Particularly, Lays chips advertise in many printed media, radio, television, the Internet, in movies, using the so-called product placement – the advertising technique, which consists in the fact that the props in movies, television shows, computer games, music videos or books has real commercial counterpart. Usually it demonstrates the advertised product or its logo or mention of its good quality. There are several websites in the Internet of Lays chips, such as www.lays.ca, www.fritolay.com, and www.pepsico.ca. Consumers can find information about the product; learn about the actions that carried out at the present time, chat on the forum or leave a
Product concept
- Core – snacks to stave off hunger
- Actual – good quality potato chips, at an affordable price
- Augmented – after-service and product support by answering consumers questions through costumer support phone line, online chat service, and mailing address
Brand – the company Frito-Lay is considering a product capable of delivering fun …show more content…
Frito Lay company use a distribution channel manufacturer to retailers to the customer. This scheme is the most common distribution channel for such products. For example, small retailers who prefer to purchase chips in small quantities due to the fact that the area of their warehouses available does not have enough space to storage big quantities of the product and larger retailers get the products in large quantities, so that the company can reach its goals.
The company uses intensive distribution. In order to reach as more customers as possible, Lays chips are sold in all kinds of convenient stores, grocery stores and supermarkets, and even gas stations. The attention is to be paid to the vending machines, which are gaining their popularity since they are open 24 hours a day and are located in a variety of easily accessible places, such as universities, business offices, and shopping …show more content…
Particularly, Lays chips advertise in many printed media, radio, television, the Internet, in movies, using the so-called product placement – the advertising technique, which consists in the fact that the props in movies, television shows, computer games, music videos or books has real commercial counterpart. Usually it demonstrates the advertised product or its logo or mention of its good quality. There are several websites in the Internet of Lays chips, such as www.lays.ca, www.fritolay.com, and www.pepsico.ca. Consumers can find information about the product; learn about the actions that carried out at the present time, chat on the forum or leave a