Introduction
American Way, which also called as Amway is an company to sell health, beauty, and home care products. Amway way was founded in Michigan, USA by Jay Van Andel and Rich Devos in 1959. It described as “the world’s no. 1 direct selling company” in which according to the Direct Selling News Global. Besides, it also ranked in no.29 among the largest privately held companies in the US. It has the business more than hundreds of country and territories. In Malaysia, AMWAY stands tall within the AMWAY worldwide group as one of the top 10 performing affiliates backed by impressive indicators, such as sales turnover, profitability, and an ever expanding ABO (Amway Business Owner) force. The team of Amway is supported by mainly of professional 950 Scientists, …show more content…
With the available advantage, these helps Amway at the peak in the world.
Below showing the SWOT analysis of Amway :
Strength - Amway and ABO having the relationship (partnership).
- Products and services are 100% of guarantee.
- Amway offered training workshop to train and improve ABO’s skills from any aspects.
- Independent.
- ABO has more flexible time of working.
- Provide wide range of products.
Weaknesses - ABO have to manage and monitor themselves.
- Too easy to start up a business by just paying a deposit fee RM94.50.
- Promotion of products and services did not through the medium of media.
Opportunities - Available of international markets fot their products.
- Online platform become and ideal way to promote their products.
Threats - Amount of competitor are increasing nationally and internationally.
- Low switching cost of products will cause the consumer swith to other competitor’s products.
- More feasible and lower cost of other products are available in the
American Way, which also called as Amway is an company to sell health, beauty, and home care products. Amway way was founded in Michigan, USA by Jay Van Andel and Rich Devos in 1959. It described as “the world’s no. 1 direct selling company” in which according to the Direct Selling News Global. Besides, it also ranked in no.29 among the largest privately held companies in the US. It has the business more than hundreds of country and territories. In Malaysia, AMWAY stands tall within the AMWAY worldwide group as one of the top 10 performing affiliates backed by impressive indicators, such as sales turnover, profitability, and an ever expanding ABO (Amway Business Owner) force. The team of Amway is supported by mainly of professional 950 Scientists, …show more content…
With the available advantage, these helps Amway at the peak in the world.
Below showing the SWOT analysis of Amway :
Strength - Amway and ABO having the relationship (partnership).
- Products and services are 100% of guarantee.
- Amway offered training workshop to train and improve ABO’s skills from any aspects.
- Independent.
- ABO has more flexible time of working.
- Provide wide range of products.
Weaknesses - ABO have to manage and monitor themselves.
- Too easy to start up a business by just paying a deposit fee RM94.50.
- Promotion of products and services did not through the medium of media.
Opportunities - Available of international markets fot their products.
- Online platform become and ideal way to promote their products.
Threats - Amount of competitor are increasing nationally and internationally.
- Low switching cost of products will cause the consumer swith to other competitor’s products.
- More feasible and lower cost of other products are available in the