Marketing Plan
A effective spa marketing plan doesn't have to contain a prominent actor, prime-time TV placement, top notch computer glossy prints or a considerable budget. Being resourceful and proficient can be just as adequate. Business advertising doesn't have to demand riches. Many times, it's individual tact and personality that seals the deal. Here’s the tactical plans, the 4P’s:
• Price It is essential, therefore that the services firm engages in competitive pricing. We focuses on value pricing or perceived value. In other words, perceived value is the benefits customers receive in relation to total costs. It has shown that future intentions are determined in part by perceived value. In making the decision to return to the service provider, customers are likely to consider whether or not they received value for …show more content…
Spa treatments: All YOUR spa employees are offered a 35% discount on all treatments. To enjoy this benefit please refer to the guidelines offered on page ___ of this handbook.
Family Spa Discount: Employees’ immediate family (parents, spouse, children) are eligible for a 35% discount on all retail merchandise and spa treatments. To enjoy this benefit please refer to the guidelines offered on page ___ of this handbook and provide your family with the appropriate information.
Training & Development
Training: We are committed to providing a consistent level of service to our customers at all times. We encourage each employee to be the best and we are committed to assisting in professional development. Training and career development ensures each employee is better equipped to serve our customer.
Through the year, training is conducted and may include customer service training, telephone courtesy training, treatment protocols training and job skills