Difference Between Shopping Online And Offline

The major difference between shopping online and offline is the difference in the shopping environment and marketing communication (Katawetawaraks , C., Wang, C.,L., 2011 ). In this article, the authors have spoken very distinctly of the differences between the offline and online consumer decision making process. When it comes to online shopping, consumers react to a stimulus of advertisements, which ignites their spark to indulge in research before deciding to buy a product (Katawetawaraks , C., Wang, C.,L., 2011 ). As the consumer indulges in the product reviews and specifications based on the opinions of those that have already used it, it is important for the seller to have a good reputation. The benefit of internet when it comes to shopping …show more content…
Online shopping has no closing time to it; it is available all 24 hours of the clock to the customers, which makes it seem more attractive to them. About 61 percent of those that choose to shop online say that they opt to do so simply due to the fact that they do not have to wait around in queues (Top reasons why people shop online, 2008 ). The added benefit of customer service being available 24/7 is also what attracts customers to online shopping; they are able to enquire easily without having to wait for the store or customer care department to open (Hermes, …show more content…
The fact that online shoppers do not get to see or feel whatever it is that they are purchasing, the sellers provide more descriptive details of the products, which satisfies a large amount of people, causing them to turn into online shoppers (Lim, H. and Dubinsky, A.J., 2004). Apart from the detailed descriptions they receive, online shoppers also find satisfaction and reassurance in reading the reviews of those that have already purchased the product that they sought out